MBA 605 Marketing Management
Task:
Write a 3,000 word briefing paper (report) for senior managers in this Leon case study which focuses on the resourcing and talent management issues associated with the successful implementation of the overseas expansion plans, and how to successfully manage these at the same time as expanding nationally.
You should make reference to relevant academic research when justifying your key points.
The task is to adopt the perspective of the HR Business Partner and prepare a report that covers the following issues:
1. Critically analyse the resourcing opportunities and challenges facing Leon in view of their global expansion plans; And
2. How would you recommend that Leon address their key resourcing opportunities and challenges? Justify your recommendations. Reference Document for case study attached?