Questions: Identify The Need To Better Forecast The Impact Of An Event On Sales Where You Need To Identify If You Will Adopt a Bayesian Probabilistic Approach Answers: Introduction In order to improve customer relationship, most business organisations put in place favourable policies enabling them to boost sales and increase profits. One of the departments given considerable attention is the marketing department, as it forms one of the ...
Questions: Give An Example Of a Company For Each Three Directional Strategies And Where Would You Use These Strategies And How And When? Answers: Introduction Growth Hexa Oil and Gas The company produces mot of their products themselves rather than outsourcing to others. Vertical Growth Helps in understanding the ways in current market scenario(Ahmed, 2016) This must be used when the company is trying to expand in the same prod...
Questions 1- If you ask the average person, “What is marketing?,” one of the things you might hear is a. Marketing is sales and advertising. (2 points) b. Marketing is fun. c. Marketing is the backbone of all business. d. Marketing is not profitable. 2- Marketers try to figure out what want and then they try to figure out how to provide it and make money doing so. (2 points) a. Business owners b. Customers c. ...
Question: Capstone Project Part 1 – Marketing Intelligence Report (MIR) DescriptionThe MIR requires you to gather current, or the most recently available, data on the market’s people, economy, government, and technological status from online sources. The MIR should be 3-4 pages in length. Capstone Project Part 2 – Business Environment Analysis Report (BEAR) DescriptionIn the BEAR, you will analyze the business ...
Questions: Case Study The CIO Dilemma Identifying the broad problem area Sara Foster is the Information Technology Director of a medium-sized firm. She observes that the newly installed Management Information System (MIS) is not being used by middle managers as much as was originally expected. Some middle managers have occasionally approached the helpdesk or some other expert for help, whereas oth-ers make decisions without fa...
ASSESSMENT ITEM 2: DESCRIPTION Aim: The aim of this assessment is to critically evaluate the environmental factors (political-legal, economic and cultural) influencing international marketing planning. You are assuming the role of a consultant who is asked to prepare a briefing document for the owner-manger of an enterprise. Instructions: Select a small to medium-sized enterprise (SME) based in Australia or Singapore and one (1) foreign market. A...
Question: This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following: Analyse the effectiveness of the marketing mix for any given company or brand. Demonstrate knowledge of STP marketing planning process Task requirements You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of personal disposable income etc....
Task: The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking i...
Task Assessment Objective The objective of the coursework or assignment is to assist student to apply the knowledge from the subject (MGT 6233 Managing in the International Economy). It is an opportunity for the student to use the key concepts of managing international economy to a real challenging world. The assessment requires students to address the following issues: Based on the list of companies provided (refer to Appendix C) that oper...
Question: There is a total word limit of 3500 words(excluding appendices) for the entire assessment. You are advised to spend about 2750 words on case A and 750 words on case B Section A This case must be attempted Case A: Puma and Adidas The scenario is intended to be realistic and the date is Jan 31 2020. (see note below) You have recently joined Puma in a management position. Your CEO regards competitor analysis as very important and con...
Questions: Assessment Instructions This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment. Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing strategy. I...
Tasks Aim To demonstrate an understanding of the international marketing environment by identifying the critical areas of difference, using basic tools of environmental analysis, while appreciating the importance of international marketing to the world economy. Purpose This assessment is designed to examine your knowledge of domestic and international marketing environments, identification and evaluation of marketing opportunities, apprecia...
Questions: Sustainability At The Core Of What We Do A Focus On What Matters Most Our Esg Priorities Answers: Introduction Alibaba Group was integrated in 1999 by Jack Ma that is a holding company in China as an online commerce having businesses and millions of users. The availability of online shopping market offers products and services, and technology across the globe. Further, the services provided by the company are cloud computing, ...
You are a brand manager of a brand of your choice. You have been asked to write a report for EON production’s next James Bond film set for release in 2023, explaining why the brand or brand portfolio you are responsible for would be suitable for brand placement and tie-in. In the report you need to provide the following information: 1. A brief analysis of the external environment and why you wish to be a part of the Bond b...
Expectations You are expected to complete this assignment individually. Respect for academic integrity is crucial to your success. Make sure you understand what constitutes acts of academic dishonesty in the page: What is Academic Dishonesty? Part A: Growth of Online Sales Instructions Read Case Study – Part A below. Watch the video explaining the forecasting calculationswhile looking at the spreadsheet Tab A to: review the demand of labour...
Instructions on Assessment: Infographic and self-reflective essay (100%) (Individual submission; Using the template provided) 1. Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas: • Opportunities and challenges that the chosen organisation f...
Question: The Assessment Task Produce a 1,500 word written report that proposes a tactical marketing plan for the launch of Hotel Chocolat in a new geographic market of your choice. Specifically, address: • What recommendations would you make for future product/service management for the market? • Outline a pricing strategy for the company in the market. On what critical factors would you advise Hotel Chocolat to focus? • Advi...
Questions: Where Appropriate, Have The Arguments Been Supported By Examples Drawn From Business Practice Or Theory Frameworks? Has The Answer Been Structured Using Paragraphs That Are Linked And Build To Form a Coherent Answer To The Question Or To Achieve Coherence Across Questions? Is The Language Used Clear & Easy To Follow And Does It Contain Evidence Of Critical Reflection? Is The Terminology Used Strategic Enough? Have The Key Poi...
Question: Demonstrate an ability to make sense of marketing and customer facing activity Demonstrate an ability to understand and explain marketing processes Demonstrate an ability to understand and use conceptual models and theoretical insights to analyse, evaluate, explain and comment on marketing activities Write a report which evaluates the University of Wolverhampton’s marketing activities and approach. Your report should draw on ...
Questions: Measuring Success: Sheenal (approx 3 min) What will be measured for benefits to be gained? (tangible results) Recommended 2-3 KPIS (accurately measure direct outcomes of campaign) What measures are most relevant (e.g. metrics, monitoring, optimisation) Overview of the criteria to evaluate customer engagement/sales (relate to objectives) How the success rates will be measured to give end result (theory: KPIs, Sigala article The finding...
Question: This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands from the list below: This assignment has been designed to provide you with an opportunity to demonstra...
Case Study Introduction In this course, you will complete four assessments based on the Atha Corporation case study. Based on the scenario provided in the Atha Corporation materials, you will simulate an organization-wide strategy of goal setting and achievement by creating alignment between daily activities, department objectives, and organizational goals. As a manager of the fictional Atha Corporation, you will examine two functional areas wit...
Overview In the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services. Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the co...
Task Case Study Zappos Tony Hsieh’s first entrepreneurial effort began at the age of 12 when he started his own custom button business. Realizing the importance of advertising, Hsieh began marketing his business to other kids through directories, and soon his profits soared to a few hundred dollars a month. Throughout his adolescence, Hsieh started several businesses, and by the time he was in college he was making money selling pizzas ou...
Questions: Coursework Assignment As part of this module, you are required to produce a 3000-word report, which is 30% of MM258 Assessment. Business Background Bandon Group is a US family owned distributor of copiers, electronic printers, faxes, and other office equipment. The company was started by Bud Bandon, who bought a copier dealership in Phoenix in 1977. Through Bud's entrepreneurial skill, motivation, and commitment to customer service,...