Promotional Plan for Marketing Campaign: Assessment Task 1 (Writer Report)

Assessment Task 1(writer Report)
Marketing plan
Assessment description
Promotional activities must be undertaken for any products or services. The success or failure of the promotion often hinges on the research and planning that has preceded the promotion.
In this assessment, you must identify a product or service that you would like to promote. You must identify an audience for the promotion and develop a marketing strategy for the promotion based on marketing principles.
Finally, you must prepare a presentation (using PowerPoint) that summarises your strategy and proposed plan, and present this to your peers for review and feedback.
You can choose to do a promotion for any product or service, but keep in mind that in Assessment Tasks 2 and 3 you will need to access and obtain feedback from your target market. So be sure to have access to the market that you choose.
Tip: A product or service that is targeted at your peer group (students) will ensure that you have easy access to a target market for surveys, interviews, promotions and presentations.
Procedure/Instructions
1.    Identify a product or service that you will promote.
2.    Seek approval for this proposed product or service as appropriate for this assessment task by your facilitator/assessor.
3.    Analyse the product and service and the proposed market for it.
4.    Develop a plan for promoting the product or service based on this analysis.
5.    Conduct a ten-minute in-class presentation where you explain your marketing plan, seek feedback and take questions from the group.
Assessor will provide further instructions in class room on completing assessment tasks which will clearly outline all requirements in more detail and simplistic way according to your understanding level.  You may also request your trainer for additional information and may seek help with summarising of all instructions.
Option 1: Assessor as observer
The assessor can observe the learner conducting the presentation via a video conferencing tool.
Procedure:
1.    Meet with the assessor on Skype at the scheduled time and conduct the presentation.
2.    The learner is to perform their presentation with the assessor observing. Participants in the presentation can include friends, family, local club members, workmates, and so on.
3.    Supplementary information or a follow-up interview may be required (at the discretion of the assessor).
Option 2: Video of the presentation
The presentation may involve skills that are too active or complex for video conferencing. This might involve skills or demonstrations of complex tasks.
In these cases, the learner may be able to video the presentation and send it to the assessor.
Submission specifications
You must provide:
●    a marketing plan for the promotion that includes:
â—‹    explanation of product or service
â—‹    features and benefits of product or service, from a range of sources
â—‹    the target group for your promotion
â—‹    characteristics of the target group
â—‹    the proposed promotional technique, including costs and timelines
â—‹    reasons why this technique will be effective (quoting characteristics of the target group)
â—‹    explanation of how the marketing objectives will support overall business objectives
â—‹    explanation of how promotional activities support marketing objectives, with reference to:
–    advertising
–    client functions
–    employee functions
–    media announcements
–    product launches
–    web pages
â—‹    reasons why this technique will be cost-effective
â—‹    aims, purpose and objectives of the promotion
â—‹    budget plan (resources required) for the promotion
â—‹    outline of action plan for the promotion
â—‹    the identification and outline of legislative requirements relevant to the promotion
â—‹    organisational policies and procedures
â—‹    identification of the team required and their roles and responsibilities
â—‹    identification of the skills and technology required for the promotion.
●    a presentation to the group that:
â—‹    includes a description of the findings above summarised in a PowerPoint presentation
â—‹    is delivered in 10 minutes or less
â—‹    includes follow-up questions and feedback encouraged from the audience
â—‹    is presented clearly and concisely, and checked for grammar and spelling
â—‹    is delivered in a professional, engaging and interesting way.

Promotional Strategy

The report consists of the promotional plan for the marketing campaign. The report contains the promotional contents and tools which will be used for the marketing purposes. The report has focused on the objectives of the marketing campaigns which are assessed in the presentation of the marketing plan. The promotional objects are made as per the target customers’ characteristics.

The main strategies behind the promotional activities are –

1.The yum factor in the chocolate is the most used tactic for the promotion of the products. The crafted chocolates are nutty and fruity and it is tastier than the other chocolates in the market and hence it can be used for the promotional purposes too.

2.The crafted chocolates have a touch of artistic hands in the manufacturing. The designing consists of various funny shapes along with colors and designed to make it more attractive. Thus, the designs are focused in the marketing materials as mentioned above to emphasize the creativity in manufacturing.

3.The people of Australia are health conscious and they use to make various healthy habits for the better brain function and the beauty. Most of the chocolate of Crafted Chocolates use to be dark chocolates and they have various health benefits and they can improve the health of the consumers as they use to improve the heart conditions. The dark chocolates use to improve the skin brightness and it also cures various skin problems. However, the dark chocolates have various other health benefits. Henceforth, the health benefits are focused for the purpose of the social media promotions and ads to make people aware of the benefits of using the Crafted Chocolates.

4.The strategy behind a blog category of ads as adopted here is to make people deviate from the typical ad forms and make the ads as a knowledge source for them along with generating the interest of the target customers for the Crafted Chocolates.
Access Plan

The ads should be circulated over the social media and these ads can also be used for the News Papers. The ads need to be circulated over the social groups where most of the members are young generations. There are various groups in Facebook.com where the chocolate lovers discuss their passion for having chocolate. There are other various groups where the teenagers and the youngsters discuss about their craze and passions about food and various other objects. There the social media ads can be circulated. The Newspaper ads will be given to the most used news paaper and the most viewed TV channels will be used for the ads.

Conclusion

The report has discussed about the promotional plan of the marketing campaign for the Crafted chocolate. The report concludes that, the ads designed for this purpose will be helpful to achieve the objectives.