BSBMKG417Apply Marketing Communication Across a Convergent Industry

Assessment 1 Written or Oral Questions: a.Create an organisational chart for a real or imaginary company that uses siloed sectors and identify potential points of integration for marketing communications, both in terms of inter-departmental collaboration and technological convergence. b.What impact would this integration have? 2.Explain the role of the customer within the convergent environment to others. 3.Outline a system for unified messaging that could be used within your organisation by your team and to communicate with clients. Assess your organisation’s team resources, skils, capacities and personnel for the viability of implementing such a system.