Analyzing Marketing and Society through Local Organizations: An Assignment

In order to conduct your analysis, pick a local or regional organization, as specified in each of the questions below. Pick an organization about which you can obtain information. 
 
The TMA aims to assess your understanding of the core concepts of marketing and society. This assignment tackles different dimensions of the concepts of marketing, society and social campaigns. The ultimate purpose of this TMA is to allow you to develop your ability to use the conceptual frameworks, theories, practices, models and tools that you have studied in B324 and hence to apply them to real situations. This TMA has two questions.   1600 words +/- 10%. Elaborate discussion and link between accurate, well founded theoretical frameworks and their real, practical applications in the selected organization; this should be clearly highlighted. You are also expected to refer to external references to provide more evidence to your discussion. The questions in this assignment are about different concepts of marketing and society in relation to the selected organization.  

Your discussion needs to be provided in essay format (introduction, body and conclusion). You have to provide comprehensive discussion/analysis in your answer, and not only description.  Higher marks will be awarded to work that

o Uses the example company to illustrate key points rather than just describe what it did. Descriptive answers will receive lower marks, 

o Uses a range of scholarly articles to support the key points, or to develop its arguments

o Addresses both parts of the question more or less equally

o Uses correct in-text citations and a correct table of references

o Is well-written in essay format

o Has a conclusion which addressed the question directly

o Is within 10% of the word limit. 

Question 1 (50 marks)

In the context of a local/regional organization of your choice, discuss the reasons why social marketing cannot be an effective approach to deal with social problems and issues. From a social marketing standpoint, explain the social cognitive theory (SCT), and discuss its limitations in the selected organization. Provide examples to support your answer. (800 words)

Question 2 (50 marks)

Two important factors which drive behavior are motivation and attitudes. In the context of the selected local/regional organization, explain the importance of understanding attitudes to accomplish organizational objectives. Provide examples to support your answer. (800 words) 

General Instructions:

 1. Cut-off date: 19 Dec. 2020. If you feel that you are unable to meet the cut-off date of the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date.

2. Course Material

Sessions: 1, 2, and Block 1. Students can refer to other course material if needed. 

3. Format: Report presentation and structure, and PT3 Form. You are expected to write your answers in essay format. You may, however, use bullet points, diagrams, tables, or any graphs to support your arguments. Failing to do so could result in grade deduction from presentation marks up to 5 marks. 

4. Word count: 1600 words +/- 10%. Not adhering to specified word count could result in grade deduction from word count marks up to 5 marks. 

5. Referencing You are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result grade deduction of referencing marks up to 10 marks.  In addition, although text books assigned in the course may be used freely as references, you are required to use a minimum of 2 external sources. It is recommended that you use scholarly studies found in the E-library link at the LMS.