Service Marketing Mix Analysis on a Malaysian Company

Task

Task:

1. This assignment contains only ONE question that is set in both Malay and English./ Tugasan ini mengandungi  SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris.

2. Answer in Malay or English./ Jawab  dalam  Bahasa Melayu atau Bahasa Inggeris.  

3. Learners are to submit assignment only in MsWord format unless specified otherwise. Please refrain from converting text/phrases into picture format such as .gif/ .jpeg/print screen / etc. / Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkan dinyatakan sebaliknya. Anda tidak dibenarkan untuk menukar teks/frasa tugasan tersebut kepada format grafik seperti .jpeg /.gif / print screen / dan lain-lain format berkaitan.

4. Download the language version of the assignment template concerned from the myINSPIRE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. /Muat turunkan templat tugasan versi bahasa yang berkenaan daripada myINSPIRE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5.  

5. Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. /Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalinsoalan dan arahan tugasan dalam jawapan anda.

6. You must submit your assignment ONLINE via the myINSPIRE. Refer to the portal for instructions on the procedures to submit your assignment online. You are advised to keep a copy of your submitted assignment for personal reference. /Anda dikehendaki menghantar tugasan SECARA ONLINE melalui myINSPIRE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara online.Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri.

7. You can submit your assignment ONCE only in a SINGLE file./ Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail.

8.Your assignment must be submitted starting from 5th November 2018 until 18th November 2018. Submission after 18th November 2018 will NOT be accepted. /Tugasan anda hendaklah diserahkan bermula dari 5hb November 2018 hingga 18hb November 2018. Serahan selepas 18hb November 2018 TIDAK akan diterima.

9.    Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. / Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri.     

10.Please take note that PENALTY will be imposed on late submission of assignment as specified in the Registrar’s Office circular 6/2012 (Refer to Registrar’s Announcement in myinspire). / Sila ambil maklum tentang PENALTI yang akan dikenakan keatas penghantaran lewat tugasan seperti yang tertera di pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar’s Announcement di myinspire).

11.Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of submission. Your assignment is considered as NOT submitted if you fail to produce the submission receipt in any dispute arises concerning assignment submission.  /Anda perlu memastikan RESIT yang dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti penghantaran. Kegagalan mengemukakan resit dalam sebarang isu yang timbul berkaitan penghantaran tugasan akan mengakibatkan tugasan dianggap TIDAK dihantar.

Requirement

Select a Malaysian company; explain the existing elements of service marketing mix and discuss how these elements are being practiced in the selected company. Recommend improvements that could be made by the company’s management on its service marketing mix.