Marketing Assessment: Planning, Problem-Solving, Analysis, and Strategy

LO1. Use planning and problem-solving techniques in marketing to enable innovation and organisational change. 
LO2. Analyse the impact of internal environments on marketing processes for an entity. 
LO3. Analyse the impact of external environmental factors on marketing processes for an entity.  
LO4. Use appropriate strategies to identify and plan marketing opportunities.

GPO2: Core technical knowledge and skills Contribute in operational contexts to innovation and organisational change within a business entity.
GPO8: Core business environment Analyse the impact of internal and external environments on entities.  
GPO5: Core cognitive skills Apply problem-solving and decision-making in operational contexts for efficient and effective performance of the entity.

When your assessment is marked FER, you will receive a resubmission notification via Canvas. Your tutor will ask you to revise and resubmit any incomplete sections by a specified date.

Terms of Reference 

 

Compile an Informal Report (Guide: 3,000 – 3,500 words)

Your report should be based on a New Zealand business and follow the layout provided below:

Title Page

Title of report

Commissioned by and prepared for: New Zealand Diploma in Business (Level 5)

Tutor: 

Student name:

Submission Date:

Total word count (excluding supplementary sections)

1. The Business Background

Briefly explain the background of your selected business you will use to show your understanding of the concepts within this assessment. This must include several of the following:

Company background, vision, mission, values, organisational structure, products and/or services.

2. The Marketing Environment

a. Perform a PESTLE analysis for your business. Include two relevant examples for each component.

b. Key Competitor Review – identify a competitor that is a close rival to your chosen business.  Your review must include:

• The name of the key competitor.
• Who is their target market?
• What is their competitive advantage?
• How do they promote their products and services?
• What are their pricing and discount strategies?
• What are two (2) of their strengths and two (2) of their weaknesses?

c. Porter’s Five Forces Analysis - explain and discuss three (3) competitive forces that could/do impact on your chosen business.

3. Target Market

Create a profile of your ideal customer for your key product/s or services. 

• Who needs or wants your product or service the most?
• What features are most appealing to them?
• What do they value most?
• Where do they get their information from – do they read the newspaper, search online, or attend events?

There must be at least five (5) specific characteristics to define this group and may include:

Gender, age, occupation, income, family status, geographic location and special interests, sensitivity to price, quality and service.

 

4. SWOT Analysis 

4a. Carry out a SWOT analysis using the table below for your chosen business.

 
Three relevant examples for each component of the SWOT is required. 

For each example you are required to briefly describe one marketing implication (4P’s).  You must include both internal and external factors in your SWOT Analysis.