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Q: Imagine that you are the Marketing Manager of a New Zealand business producing one of the following:
(a) Beef
Q: You are considering whether the business should enter one of the following export markets:
(a) South Korea
Before you begin exporting, you must complete an analysis of the external market environment.You must write a report that documents your findings (in terms of the demographic, economic, physical, technological, political/legal, and social-cultural factors) and identifies the threats or opportunities for your business in this market.You must include an overall recommendation (i.e. should you export or not export to the chosen nation) and recommended strategies.
Major sections (executive summary, table of contents, introduction, analysis, conclusions/recommendations) are present. The Executive Summary provides a review of the most important and relevant content. The Conclusion section includes recommendations based on the findings of the analysis. Section headings and sub-headings are well utilised to present a logical flow. Overall presentation of the report is tidy.
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