Brand portfolio and international marketing strategy

Products and Countries

Is this a corporate brand, or product range brand?

If there are more than one brand in the portfolio, draw or describe the brand portfolio

What products do they sell?

What countries do they currently sell in?

With respect to their current overall markets, describe the competitive groups with which they compete? This is likely to be market groups rather than individual producers.
(e.g. this could be a group of producers with similar positioning, or a group that fit a similar marketing offer that could act as a substitute).

Would you recommend a concentration or diversification international strategy?
(concentration means focusing on few markets, diversification means many markets)

Are there any markets not currently served that need investigating?

Would you advocate a global strategy or a multi-national strategy? Why?

(Global strategy seeks to emphasize standardisation and treating the world as a single market, multi-national strategy emphasizes treating the markets as individual markets).