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BK004 Essential E-marketing Strategy


Appreciate e-sales quality: students should be able to outline the skills required to manage e-sales quality issues.

Develop interactive marketing communications.

Develop business-to-consumer e-marketing and business-to-business e-marketing: relating to outcomes 1 and 3, students should be able to recognize that B2C and B2B marketing create new opportunities and challenges to today’s business, and may open up previously inaccessible markets (for example international markets).

Analyse case studies of online marketing strategies

Requirement 1: Brief description of the chosen Company

Provide a brief description of your chosen company in terms of its target markets, its marketing mix and in particular its eMarketing activities if they implemented any.

Requirement 2: Analysis of eMarketing activities

Analyse the opportunities and challenges for the chosen company in terms of how they adopt or would adopt their eMarketing activities for their B2B and B2C processes.

Requirement 3: Develop eMarketing strategies

Based on your analysis, develop eMarketing strategies that allow the company better target its markets to meet its marketing goals and objectives. Consider the application of both the current and new technologies, develop at least four different eMarketing tactics that are suitable for promoting the company’s products and/or services.

Requirement 4: Develop Interactive Marketing Communications

This requirement is to be completed individually. Write your Student ID next to the paragraph(s) and also assign your Student ID to any design work or evidence of the campaign design attached to this plan. You will be marked based on your design, justification and evaluation of the interactive marketing communication.

Each member of the group chooses one eMarketing tactic or the strategies described above for developing an Interactive Marketing Communication campaign. Evaluate and justify your work in terms of its effectiveness for achieving the marketing objectives of the chosen company.

Requirement 5: Evaluation of e-Sales Quality  

Examine the e-sales quality of the chosen company in consideration of the skills required for effectively managing the e-sales process. Analyse the issues in relation to the e-sales quality control and management, and recommend solutions that allow the company to successful achieve high degree of customer satisfaction and also to gain customer loyalty.

Requirement 6: Strategic Plan structure, presentation and English writing

Your final submission should be in a proper report format. Check the marking rubric from page 10 to page 13 for the marks allocation and marking guideline to ensure you gain optimum marks.

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