BK005: Success Strategies for International Marketing

This assessment is designed to critically examine your learning of international marketing strategies employed by New Zealand businesses. You will develop a successful marketing plan introducing product (or services) to domestic and international markets, including strategies, strategic decision making and appropriate marketing mix.

Learning outcomes

The learning outcomes associated with this assessment are:

Develop international marketing strategies and strategic decision making: students should be able to develop appropriate international strategies for given or created businesses and/ or products and services

Research the New Zealand perspective and overseas competition and competitor analysis.

Analyse case studies of international marketing strategies