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Critically Evaluating the Role of Marketing Mix for Effective Delivery of Customer Service and Quali

Overview of Company and Operating Context

Prepare a brief report on the following: In this assignment you are to critically evaluate the role of marketing mix strategies, in the effective delivery of customer service and service quality objectives and requirements, for the selected business operation. Your report should present: i. A brief overview of the company and its operating context (around 300 words) ii. Explanation of the company’s marketing strategy; including value proposition, target market segments and differentiation and positioning strategies. (around 500 words) iii. Critical evaluation of the role and contribution of the elements of the marketing mix to the effective delivery of customer service, and achievement of required standards of product and/or service quality within the selected business entity (around 800 words) iv. Appraisal of the challenges inherent in the management of customer service and product/service quality strategies; the level of applicability of these issues within the selected business operation; and your specific recommendations for the effective management and achievement of customer service and service quality standards (around 800 words)

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