Product Value Proposition, Pricing, Supply Chain Management, and Advertising Strategy

Product Value Proposition

Discuss the product value proposition in terms of more for more, more for the same etc.Communicate to the consumer the specific, unique, and superior customer benefits to be received from a product, and thereby provides reasons for the consumer wanting to purchase it.

 

Describe the pricing strategy from the textbook or lecture and apply it to your new product with a detailed discussion. describe the supply chain management. Include your preferred marketing channels and outlets you’d like used to distribute your new product.Advertising strategy includes advertising messages and advertising media. understanding of the target audience and value they may be seeking from your product, develop a simple marketing message (a tagline) for your product. (one sentence).

 

Provide an integrated marketing communications strategy using a total of three media types include both traditional and online media types.Discuss how your IMC strategy fulfils each element of the AIDA model (see lecture notes). Findings from the SWOT analysis and RACES framework; present the SMART goal An overview of implementing the strategy by laddering through the balanced scorecard and the leadership style you’ve recommended Expected outcomes of the strategy you’ve proposed.

 

Internal analysis included researching Warehouse Stationery’s collaborators as well as completing a SWOT analysis and matrix. The collaborators are internal to Warehouse Stationery. They have capital stakeholders, the largest shareholder is Stephen Tindall of The Tindall Foundation Inc.