MKTG1275 Strategic Marketing

ABC company is doing spices and some of the products they are selling consists of pepper, nutmeg, cloves , cinnamon , candlenut , coconut sugar , vanilla pods , tamarind and also spices powder as well . They get the stock from Indonesia/ Malaysia but operate in Singapore as their warehouse is located in Singapore.  Their targeted customer base in Singapore is mostly from the supermarkets, food distributor , food manufacturing  and  food catering.  They also do some online sales at Shopee platform.The sales manager networking is strong and able to bring in big client  by sending quotation as well but no closure of deal. The CEO is worry and running out of fund soon as he has been running this company for almost a year and the sales revenue is still very low. The CEO has been looking for investor but they are not so confident to pump in money to the company when they see the sales revenue is low.

Q1) Formulate , implement different types of sales strategies and action plans to drive the sales revenue growth of ABC company . ( 30 marks )

Q2) Explore other business opportunity related to the spices as main follow by others. ( 10 marks )

Q3) Proposal plan to create brand awareness of ABC to the market in Singapore . ( 10 marks )