The Impact of the Internet on Rural Sanitation Marketing in Vietnam

Four Ps in Marketing mix and impact of the internet

Marketing plays a major role in any business’s sustainability and growth. To maintain its growth a marketing plan is needed, it acts as a helping guide that helps in the marketing strategies, making tools and the tactics to reach out to the targeted audience (BBC, 2022). This paper will throw a light on the four P’s of Marketing and the impact of social media and the internet on marketing mix including the sustainability of rural sanitation marketing in Vietnam.

To develop a marketing plan an marketing mix is important. The four Ps are considered to be a major factor involved in the marketing of a good. The four Ps are-

- Product- it is a type of service that a company offers to customers, it plays a very important role because people see the product first and the product decides the interest of people. The authorities should understand people interest in the product and make changes to it accordingly.

- Price- the cost that customer pays for a product is price, it’s important to note for the authorities to sell products at a good price.

- Place- to sell any product there should be a platform or a place where people could reach to buy the product. The place can be a supermarket or an online platform.

-Promotion- It is how the product or the service is going to be presented to the audience(Martin & Schouten, 2013).

Nowadays internet has become a major source not only to promote a product but to sell the products, it has created a new channel to interact with the audience and has taken the key elements of the marketing mix to another level (Thabit & Raewg, 2018).

In Vietnam, the use of social media and the internet has also been spread out.

- Over one-third of the shopkeepers became online retailers.

- 48% of the Vietnamese audience are preferring to buy not only regular items but to buy luxury items from online stores.

- The companies have become aware through the internet of the shopping trends because of the internet(Ngoc, et al., 2019).

- The use of the internet is still growing in rural areas as 77% of people have internet access(Ngoc, et al., 2019).

- Sustainable sanitisation is advantageous for a good environmental, social, and economic investment. As the spread of the internet is impacting other sectors of Vietnam it can also help in spreading awareness in rural sanitation(Harris, 2012).

- Over the last two decades Vietnam is showing progress in sanitation, the internet has can be a great help in monitoring and communicating in the management(World Bank Group, 2014).

- The marketing elements and the use of the internet are helping people to make a profit in their investment by advertising and selling the products on the internet, in the same way, it can be applied in sustainability marketing for rural sanitation Vietnam too(Lagod, et al., 2017).

Conclusion

This paper discussed the four Ps of the marketing mix and how the internet and social media are playing a major role in advertising products and enhancing the marketing plan. In conclusion, as the internet has a good impact on Vietnam marketing, Hence it can be used to aware people on rural sanitation and it can be a profitable investment through the good use of the internet and social media.

References

BBC,2022.Themarketingmix.[Online]
Availableat:https://www.bbc.co.uk/bitesize/guides/z4dppg8/revision/1
[Accessed 20 January 2022].

Harris, D., 2012. Scaling up Rural Sanitation in Vietnam: Political Economy Constraints and Opportunities.[Online]
Available at: https://odi.org/en/publications/scaling-up-rural-sanitation-in-vietnam-political-economy-constraints-and-opportunities/
[Accessed 20 January 2022].

Lagod, G., Ladziak, E. & Widomski, M. K., 2017. Economic Aspects Of Sustainable Sanitisation In Rural Sanitation, s.l.: The Silesian University of Technology.

Martin, D. & Schouten, J., 2013. Sustainable Marketing: Pearson New International Edition. 1 ed. s.l.:Pearson.

Ngoc, L. T. M., Nguyen, P. M. & Dang, T. H., 2019. Factors affecting the adoption of social media in business: evidence from individual and household retailers in Vietnam. International Journal of Entrepreneurship, 23(Special Issue).

Thabit, T. & Raewg, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies, 4(4).

World Bank Group, 2014. Water Supply and sanitation in Vietnam. [Online]
Available at: https://www.wsp.org/sites/wsp/files/publications/WSP-Vietnam-WSS-Turning-Finance-into-Service-for-the-Future.pdf
[Accessed 20 January 2022].