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IMC Campaign: Media Channels and Advertising Strategies for D&G Case

1. You will identify the various media channels that are most suited to your  IMC campaign. Will you use Television, Radio, Advergaming, Buzz marketing, Magazines, Internet and  Product placement? When you have identified the channels you deem appropriate you should write 2 sentence. the first should be on why you choose that channel (you should show not just its advantages, but also how it will appropriately communicate your key message, and why it suits your target market. The second should be on concerns you have about that channel. Being aware of the disadvantages can help you to know which areas you are lacking in, and although not all disadvantages will be removed, you can still be aware! The other issue you should be aware of is the ever-present BUDGET of your campaign… you cannot afford to have every kind of advertising/promotion everywhere at every time!(250 words)

2. Now that you have your channel, on separate page/s come up with a quick draft of your advertising. For example, a quick ‘story board’ if you are using television, a short ‘radio script’ for radio, or even a ‘blueprint picture’ or outdoor advertising, etc. Keep in mind your chosen channel, the objective/key message/theme of the IMC proposal, and your Target Audience! (250 words)

Being a very reputed and famous fashion and clothing company Dolce and Gabbana requires to adhere to its activities by improving the scope of its operations in the field of creative execution (Bryson et al., 2020). As the main goal of the company is to attract more of the female population of China, especially falling under the age group of 16 to 65 with having middle incomes and persons having a prejudice towards the racist brand of China, therefore, it is essential to adopt proper creative execution techniques to attract them towards the brand.

  • The initial plan is to perform and set a stage of live performance, that would highlight the ethnic and cultural characteristics within different target markets of China.
  • The plan is to broadcast the whole live performance and spread it across different social media channels and portals.
  • The plan is to incorporate the theme of Chinese New Year and highlight the importance of ethnicity and culture.
  • It is also expected that the designers will depict different designs and share their valuable ideas with the public so that the brand gets promoted and gets a place in the hearts of the people.
  • The hosts will be asked to inaugurate a situational quiz. The persons who would answer the questions correctly will be awarded various products from this company (Maslikhan, 2019). By doing so the purpose of getting the brand promoted can be easily performed by the company.

The above-mentioned steps will be carried out to allow the company to attain all-access towards their target customers and make the company more stable within the market. 

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