Ad Network Brief

Ad Network Overview

Ad Network Brief The project is expected to be 8 pages minimum (does not include references, appendices) single spaced. It can be longer, but must be single spaced. It is strongly recommended that you find one specific business to work with through all three projects in this course since each project builds toward the next. This will prevent you from having to start researching from scratch for each project. While each project will still require extensive research, you will have already completed a lot of core market and industry research that will continue to assimilate with each minor project into the major project. Content Write an ad network brief. Note that this assignment expects you to analyze the data and information, not merely report it. That requires you to research in the Regent business databases, and to support all of your key points and statements (i.e., citations and references). Wikipedia is not considered an academic resource.

 

You can use bullet points where appropriate and short statement sentences, but be sure to provide context, background information, and explanations where necessary. No need for long prose or narrative for this project other than for background context and explanations. It is expected to be detailed and in-depth from the research and analysis you perform. That means you need to research well beyond the textbook and include database research from Regent's library resources, or other popular press resources. Your resource bibliography should be at least one page long. It can be longer. Use your own business, your specific idea for a business (or even a product or service), a friend's business, a client's business, or the business/organization for which you work. It can be a for-profit enterprise or a not-for-profit organization. It will help if you have access to information about the business and its operations/processes. That's where knowing the owners/operators of the business can be of strategic importance to you. The smaller the business, the easier it is for you to access information.

 

Large corporations can be so complex that it can take months to do research. Format You need to invest the time to format this as a professionally-prepared and visually-appealing proposal. It is strongly recommended that you use graphs, charts, diagrams, photos, and other visual images which best communicate the content of this project. Each of these projects are for you to formally present, or for presentation to CEO’s, CFO’s, and COO’s who don’t typically take a lot of time to read long narratives. They want the facts and to comprehend the document in the most efficient and effective manner possible. Required Headings The ad network summary should have the following primary headings. You can create as many subheadings under each primary heading as you want: 1. Cover Page 2. Table of Contents (Using Microsoft Word Table of Contents feature) 3. Executive Summary 4. Introduction a. Company History, Purpose, Mission, and Vision b. Brief Description of Company’s Products/Services 5. Ad Network Overview (Select and present the best ad networks for marketing the company’s products/services)

a. Search Networks (Google, Bing, Yahoo, etc.)

b. Social Media Networks (Facebook/Instagram, Twitter, LinkedIn, etc.)

c. Display Networks (Amazon, Google Display Network, etc.)

d. Video Networks (YouTube, Hulu, etc.)

e. Content Marketing Networks (Outbrain, Blogger, etc.)

f. Audio Networks (Pandora, Spotify, etc.)

 

6. Ad Network Media Plan (Based on the ad networks selected above, create a detailed media plan for one fiscal year allocating marketing spending budgets to each ad network. Include expected returns by channel. This section can be presented in spreadsheet format.)

a. Search Networks (Google, Bing, Yahoo, etc.)

b. Social Media Networks (Facebook/Instagram, Twitter, LinkedIn, etc.)

c. Display Networks (Amazon, Google Display Network, etc.)

d. Video Networks (YouTube, Hulu, etc.)

e. Content Marketing Networks (Outbrain, Blogger, etc.) f. Audio Networks (Pandora, Spotify, etc.)