Winmark Corp: Franchisor of America

About Winmark Corporation

Task:

Winmark Corp is the franchisor of America, which has five retail businesses, which specialized in selling and buying the used products. Winmark Corp is based in Minneapolis in Minnesota.
Winmark Corporation, founded on July 20, 1988, is a franchisee with five discount store formats that purchase, distribute and exchange softly used products. The Corporation operates in two market segments: franchising and leasing. Franchising division franchises value-oriented retail store formats that purchase, market, exchange and distribute products. The leasing division includes Winmark Capital Company, its mid-market lending equipment firm, and Wirth Consumer Credit, Inc., its small-ticket lending firm. The franchise activities of the Business include Plato's Wardrobe, Once Upon A Time, Play It Again Games, Music Go Round and Style Encore. Plato's Wardrobe shops purchase and sell used clothes and accessories for the youth and young adult markets. Once Upon A Time retailers purchase and sell used and, to a lesser degree, new children's clothes, toys, chairs, appliances and accessories. Winmark Capital Corporation is involved in the design of offering non-cancellable leases for the high-technology and market-essential properties to both larger corporations and smaller, rising businesses. They offer their industry experience to collaborate, endorse and advocate for small and medium-sized enterprises by encouraging entrepreneurs to create profitable franchises and delivering funding options that turn companies, communities and individuals.
Issues faced by the company:
Followings are the issues, which are faced by the organization.
Unorganized details of the consumer
Hour Spent Manual Changes
ssues to keep linked on-the-go
Inability to assess ROI marketing
Collecting data for  thereports takes time & resources
Social Networking is a Suck Period
Too much details in so many ways
Issues to stay on the job

Proposed solution:
For addressing the issues of the organization, Customer Relationship Management System is suggested. The customer relationship management or CRM helps in managing the entire customer base by gaining better understanding of the customer with the help if the analytics such that the competitive advantages can be gained upon each one of them. There are numerous benefits of usi8ng CRM in the organization. Some of them are discussed in the section below.
1.Enhancement of communication: Communication is one of the most important aspect of an organization. Communication helps in keeping the customer intact such that they can communicate their issues. CRM allows each and every employee to deal with the same customer data, allowing them to get a better understanding of the customer bases and solve their issues as soon as possible.
2.Improvement in the customer service: As the name suggests, CRM helps in improved customer services all the way round. With the better understanding of the customer data and requirement of the customers, company can exactly provide what the customer is looking for in a system.
3.Automation for the everyday task: the task can be automated, which reduces the human interaction with the system. The lesser is the interaction with the human, the lesser is the possibility of errors. Hence, it can be said that CRM helps in improving the system efficiency and accuracy.
4.Better efficiency for multiple teams of the organization: As CRM shares same customer data across the organization, all the organization can see and understand the patters of the customers, which enables multiple teams to work in synchronization.
5.Improvement in the data analytics and reporting: Reports that are generated for the organization are much more accurate and the analysis of the data is improved due to the automation as well. With the better analysis of the data, the customer requirements can be understood better, thereby increasing the efficiency of the system, and enhanced customer loyalty.