BUSS 100 Business Principles

This assessment encourages students to:
Understand the importance of HRM in the contemporary business environment;
Provide a critical perspective of the academic literature on a topic;
Construct a sustained argument in response to the question; and
Utilise and conform to the principles of academic rigour in the production of an acceptable, formal response to the question

Topic: Employer branding and employer of choice strategies

This assessment encourages students to:
Understand the importance of HRM in the contemporary business environment;
Provide a critical perspective of the academic literature on a topic;
Construct a sustained argument in response to the question; and
Utilise and conform to the principles of academic rigour in the production of an acceptable, formal response to the question

Topic: Employer branding and employer of choice strategies

The above is the essay topic. In order to complete this task, students are required to answer the following questions. These questions have been provided to guide students through the process. Remember the expectation is that students analyse, evaluate and synthesise to reflect a deep understanding of the issue and how it relates to strategic HRM practices. Avoid using a descriptive process where you simplistically regurgitate or summarise what you have read.

1.Explain the concepts of “employer of choice” and “employer  branding”
2.Explain and justify the need for employer of choice and branding activities in today’s economy
3.How do organisations become attractive for job seekers with high potential, and how do they implement this attractiveness in their recruitment communication strategies?
4.What are the challenges and implications of employer branding and employer of choice strategies for HRM in organisations?