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MKT462 Digital Marketing and Advertising

Question

Answered

Question:

Task:

The purpose of this assignment is to learn more about digital marketing. You will have two assignment options from which to choose to satisfy the requirements of the Digital Marketing assignment. Write a 750-1,000-word essay that describes the following points.

1.Describe how the company uses the internet and mobile technologies to market its products and if the company's marketing approach is effective.

2.Describe how you would combine digital and traditional marketing to maximize the company's marketing effectiveness. Include two or three scholarly sources in your essay.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. Refer to "Scoring Guide: Topic 1 Assignment - Digital Marketing," prior to beginning the assignment to become familiar with the expectations for successful completion.

Marking Criteria

Option 1: Google Digital Marketing Certification

Criteria

Unsatisfactory

0%

Insufficient

65%

Approaching

75%

Acceptable

85%

Target

100%

Fundamentals of Digital Marketing Certification

PDF of the certification is not included, and the student has not attempted any modules.

(0 points)

PDF of the certification is not included, and the student has made few attempts to be successful and lack of effort is evident.

(65 points)

 

PDF of the certification is not included, but the student attempted multiple modules and was unable to pass.

(75 points)

PDF of the certification is included, but the student had substantial difficulty completing the certification.

(85 points)

PDF of the Certification is included demonstrating mastery of the module.

(100 points)


Option 2: Digital Marketing Research Essay

Criteria

 

Unsatisfactory

0%

Insufficient

65%

Approaching

75%

Acceptable

85%

Target

100%

Internet and Mobile Technologies to Market Products

35%

The essay does not describe how the company uses the internet and mobile technologies to market its products or if the marketing approach is effective.

(0 points)

The essay does not clearly describe how the company uses the internet and mobile technologies to market its products or if the marketing approach is effective.

(22.75 points)

The essay describes how the company uses the internet and mobile technologies to market its products and if the marketing approach is effective, but relevant details are missing.

(26.25 points)

The essay thoroughly describes how the company uses the internet and mobile technologies to market its products and if the marketing approach is effective.

(29.75 points)

The essay comprehensively describes how the company uses the internet and mobile technologies to market its products and if the marketing approach is effective.

(35 points)

Combining Digital and Traditional Marketing to Maximize Marketing Effectiveness

35%

The essay does not describe how to combine digital and traditional marketing to maximize the marketing effectiveness of a company.

(0 points)

The essay does not clearly describe how to combine digital and traditional marketing to maximize the marketing effectiveness of a company.

(22.75 points)

The essay describes how to combine digital and traditional marketing to maximize the marketing effectiveness of a company, but relevant details are missing.

(26.25 points)

The essay clearly describes how to combine digital and traditional marketing to maximize the marketing effectiveness of a company.

(29.75 points)

The essay comprehensively describes how to combine digital and traditional marketing to maximize the marketing effectiveness of a company.

(35 points)

Thesis, Position, or Purpose

7%

The thesis, position, or purpose is not discernible. No awareness of the appropriate audience is evident.

(0 points)

The thesis, position, or purpose is unfocused or confused. There is very little awareness of the intended audience.

(4.55 points)

The thesis, position, or purpose is discernable in most aspects but is occasionally weak or unclear. There is limited awareness of the appropriate audience.

(5.25 points)

The thesis, position, or purpose is adequately presented. An awareness of the appropriate audience is demonstrated.

(5.95 points)

The thesis, position, or purpose is clearly communicated throughout and clearly directed to a specific audience.

(7 points)

Development, Structure, and Conclusion

7%

No advancement of the thesis, position, or purpose is evident. Connections between paragraphs are missing or inappropriate. No conclusion is offered.

(0 points)

Writing lacks logical progression of the thesis, position, or purpose. Some organization is attempted, but ideas are disconnected. Conclusion is unclear and not supported by the overall development of the purpose.

(4.55 points)

Limited advancement of thesis, position, or purpose is discernable. There are inconsistencies in organization or the relationship of ideas. Conclusion is simplistic and not fully aligned to the development of the purpose.

(5.25 points)

The thesis, position, or purpose is advanced in most aspects. Ideas clearly build on each other. Conclusion aligns to the development of the purpose.

(5.95 points)

The thesis, position, or purpose is logically advanced throughout. The progression of ideas is coherent and unified. A clear and logical conclusion aligns to the development of the purpose.

(7 points)

MKT462 Digital Marketing and Advertising

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