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a)Define digital marketing communications (DMC) and its role in marketing strategy.
b)Demonstrate an understanding of the DMC environment and apply it to marketing planning.
c)Identify the DMC mix and its application in marketing management and planning.
You are required to create a professional online blog (using blog software of your choice e.g., https://www.tumblr.com , https://wordpress.com , https://www.blogger.com etc.,). You are required to set up one (1) blog and submit three (3) posts to it reflecting on current issues and practices in digital marketing.
The online blog URL needs to be pasted into a word document, along with the three posts and the references used and uploaded as a submission to Blackboard. Please note that while the online blog is what will be assessed you are still required to upload this word document with references as a university copy.
For the blog posts, you are encouraged to use hyperlinks when referencing online sources as well as in-text referencing of other sources. All images or figures /tables used in the blog should be referenced.
You can use a creative blog writing style and presentation style congruent with the professional blogs you are reading online. For example, when referring to a statistic /quote hyperlinking to the source; when referring to an important video, embedding it into the blog; including images to support the text; completing the basic details the blog platform offers including a title for the blog, header image, completing the about us section briefly.
This is not an academic paper as such, but you do need to validate your insights with support from other references or sources. As a guide, each blog post should draw on at least three independent reference sources.
As a guide, each blog post should be approximately 400 words in length. For additional support on the above please consult the learning facilitator.
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Assessment Attributes |
Fail (Unacceptable) (0-49) |
Pass (Functional) (50-64) |
Credit (Proficient) (65-74) |
Distinction (Advanced) (75-84) |
High Distinction (Exceptional) (85-100) |
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Grade Description (Grading Scheme) |
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. |
Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. |
Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. |
Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. |
High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. |
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Blog Content Submitted three posts to an online blog platform. Completed all basic sections required of the blog platform. Demonstrated an understanding of |
Minimal or no effort setting up the online blog presence. Basic sections not completed. Limited understanding of current digital marketing trends and |
Satisfactory effort setting up the online blog presence. All basic sections may not be completed. Satisfactory understanding of current digital marketing trends and issues. |
Good effort setting up the online blog presence. All basic sections completed. Satisfactory understanding of current digital |
Very good effort setting up the online blog presence. All basic sections completed to a professional standard. Very good understanding of |
Excellent effort setting up the online blog presence. All basic sections completed to an industry standard. Excellent understanding of |
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