Marketing Plan Development and Analysis

Task: Learning Outcomes

a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;

b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;

c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders.

To enhance a clear understanding of the importance of marketing in modern business practices;

To develop a succinct understanding about marketing theories and their application in devising marketing strategies;

To critically analyse all relevant factors affecting the exchange process;

To enable developing insightful marketing strategies for a business

Marketing in the 21st century has evolved profoundly where developing winning marketing strategies has been integral to businesses of all types in order to achieve its strategic objectives. This assessment provides students with the opportunity to apply the knowledge and insights
developed in the marketing subject to develop effective marketing strategies for a business, a product or a brand. Students are required to develop a complete marketing plan for their chosen organisation's product or the brand which they worked in the Assessment. The emphasis within this assessment should be placed on expanding various steps as recommended in the marketing plan template while the current marketing situation and threats and opportunities analysis to be briefly discussed by summarising the discussion from the assessment Marketing Plan

This assessment is the continuation of the assessment 1 therefore you should continue to work on the same organisation. In assessment 1 you have addressed two (i.e. current marketing situation and threats and opportunity analysis) out of the eight steps of a marketing plan. In this assessment you are required to develop a complete marketing plan for an organisation's product or a brand of their choice. Since the assessment 1 and 2 are interrelated so students in any situation are not advised to change their organisation that they chose in the.

This assessment task builds on the Situation Analysis that you undertook in Assessment. This assessment task requires you to expand the remaining steps of the marketing plan to:

Articulate your learning about marketing theories, concepts and principles covered in the course to demonstrate your level of understanding of them to develop a marketingplan;

Articulate the link between marketing theories and practices;

Demonstrate an acceptable level of research skills to reveal the insights;

Apply appropriate business report writing skills;

Demonstrate a logical flow and cohesiveness in the analysis and discussion.

Use the appropriate in text citation and a reference list in the end of your written work. You should provide at least high quality marketing references to show quality of research. STRICTLY adhere to the APA style in referencing