MKTG6002 Marketing

 

Category killers are very large specialty stores concentrating on a major product category and competing on the basis of low prices and product availability Off-price retailers buy manufacturers’ seconds, overruns, returns, and off-season production runs at below-wholesale prices for resale to consumers at deep discounts. Here are the top 10 retailers in the United States. Do any of the names on this list surprise you?

Factors affecting retail store location, Location of intended target market kinds of products sold, Availability of transportation and ease of movement to/from site competitors’ locations.

Free-standing structures the least flexible of the strategic retailing issues, but very important shopping malls and centers business districts Neighborhood shopping centers. Usually consist of several small convenience and specialty stores community shopping centers contain one or two department stores,some specialty stores, and convenience stores.

Feature the largest department stores, widest product mixes, and deepest product lines of all shopping centers. Superregional shopping centers: Have the widest and deepest product mixes. Lifestyle shopping centers: Typically open-air and feature upscale stores. Power shopping centers: Combine off price stores with category killers Retail positioning: Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers.

 

Reviewing the strategic issues in retailing, visit two retail stores and state what type they are (department, discount etc.) then evaluate them according to strategic issues in retailing (location, retail positioning, store image, category management) and determine if they are doing well in those areas or have issues. Submit a 1,500-word paper in APA format. All Instructions are within the word document. The powerpoint document is additional examples to help complete the assignment.