Analyzing the Data and Gain Insights – Experimentation

Designing an Experiment for Gathering Customer Feedback

The most accurate experiments work on customers, rather than segments of a markets or region, and are based on observations from their responses. In this week’s Learning Activity, I want you to think like a scientist who is running a business experiment requiring two parts, a control group and a mechanism for feedback.

Design an experiment for gathering customer feedback, analyzing that data, and making a market decision based on the observed data. You will be assessed on your approach to the experimentation and the details you provide. The objective is to get you to think about experimentation design in your own organization.

There are many ways to use experimentation in an organization while building business value. You can use feedback from employees and customers, team learning, and test programs in live environments.

Experimentation is key to any business developing products, how would you leverage data to build your knowledge to improve business outcomes and create strategic advantages in your company?