"Pandora Jewelry Analysis: Price & Place Strategies"

Exploring Price-Based Concepts in Pandora Jewelry: An Essay Analysis

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Task

Product/Brand = Jewelry/Pandora – All questions below are based on the Pandora Jewelry

Q1. Based on the product/brand you have chosen for your IMC Project, select an article that covers one or more of the price-based concepts presented in Ch. 14, from among the RORs to which you have subscribed.

Please remember that the MAS must include the following:
(a) the title, date, author, and name of the publication from which the article was chosen;
(b) a summary, in your own words, of what the article is about;
(c) the relationship between the topic of the article and a topic or topics being studied in the course; and, (4) a hyperlink to the article.

Q2. Based on the product/brand you have chosen for your IMC Project, select an article that covers its place (distribution)-focused strategy, from among the RORs to which you have subscribed.

It can be argued that distribution is the most critical factor in Marketing: all of the best-laid plans of strategists, researchers, creative directors, PR experts, promotional developers, sales managers and the entire Marketing team are for naught if the product can/does not get into the hands of the target/consumer/customer!

Please remember that the MAS must include the following:

(a)the title, date, author, and name of the publication from which the article was chosen;

(b) a summary, in your own words, of what the article is about;
(c) the relationship between the topic of the article and a topic or topics being studied in the course; and, (4) a hyperlink to the article.

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