Audience Plan and Analysis for a Writing Platform Product

Description of the Audience

Here's your description of the audience:

The readers are non - specialists, more particularly a team of office workers in a copy - writing and advertising company. They are tasked with testing a new product, particularly a keyboard with its dedicated writing platform which makes typing easier by the use of auto correct and predictive typing. The non - specialist audience has good knowledge of MS Word and its spellchecker feature, but this is the first time they will be using a platform with dedicated predictive and auto - correct features.

Here's your description of the audience in terms of the organization they work for or their position or title:

The organization is an advertising and copy - writing agency. The intended audience are the writers whose basic task is to write content, edit and make it publishable. They deal with advertisements and copy - writing manuscripts, but they also write content for various third party agencies and websites. As a result, they are in a constant need to write and use platforms like MS word or MS office suite.

Here's your description of the audience in terms of their occupation, profession, or field:

In terms of profession, my intended audience are entry level writers who have been typing documents and content for a maximum of two years on an official level. Their field demands that they write about a variety of different objects, products, services and content daily. It is therefore important that they do proper spelling, grammar and structure check before they send their materials off for publishing.

Here's your description of the audience in terms of their needs for or interest in the information you plan to include in this writing project:

Given that my intended audience are writers, it is understandable that they have need for a writing platform on a regular basis. The information that I plan to include in this writing project will be of interest to the audience in terms of the functionality that the proposed product provides to the audience in their work. The product helps the writers write faster by the rearrange-able  key layout and the compatibility with the platform software that helps the writers find and correct their spelling, as well as proofread the documents before finalizing. The intended audience therefore has interest in as well as need for the information that I will be putting in the writing project.

Here's how your audience will use the information in your report:

The intended audience will be able to understand the various helpful features of the product from the information, as well as how it functions and what benefits in terms of writing it will provide them. Besides that the information will also benefit the audience by providing a general overview of the topic in a highly non - technical language.

Here are your thoughts on the audience's technical background in relation to your report:

The intended audience are non - specialists. They have prior experience about the content as well as typing on a writing platform, however this is the first time they are experiencing a product, the topic, which provides writing support in terms of spelling, grammar and predictive words. This new information would be their technical limitation in relation to the writing project.

This writing serves the purpose of being used as a guideline for the type of intended audience. The intended audience in this case is a team of non – specialists who are not familiar with the particular product. This information will help them know about the product and its specific features as well as get an understanding of how to use it.

The information will help the instructions be followed more efficiently by the audience by providing ample detail in a modest language that does not include too much of technical details and lexicon. The audience will find the information to be easy to read and understandable in terms of complexity as well.