Marketing Plan - Part C: Pricing Strategies, Integrated Marketing Communications and Audience Target

Using Feedback to Improve Marketing Plan

Assignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / or make all necessary assumptions needed for the completion of this assignment. Instructions Create the third part of your marketing plan: Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan. Develop the company’s pricing and distribution strategy. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Develop your online and direct marketing plan most relevant for your product / service and audience. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: 2. Evaluate marketing strategies used to create/communicate customer value. d. Analyze integrated marketing communications and its relationship to advertising strategy. 3. Create an effective marketing plan. a. Develop recommendations based on market analysis and strategy. c. Develop dynamic strategies for competing. d. Develop branding strategies for new products or services. e. Develop pricing strategies and distribution channels for products or services. f. Develop a fully integrated marketing communications plan for products or services. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here. n MKT500 Week 9 Assignment 3: Part C: Your Marketing Plan Levels of Achievement Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80- 89% B Exemplary 90- 100% A 1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan. 0 to 69 % Does not describe feedback received. The student does not explain how feedback will be used to improve the marketing plan. 70 to 79 % Satisfactorily describes or lists feedback received. The student partially explains how feedback will be used to improve the marketing plan. 80 to 89 % Adequately describes or lists feedback received. The student sufficiently explains how feedback will be used to improve the marketing plan. 90 to 100 % Accurately describes or lists feedback received. The student fully explains how feedback will be used to improve the marketing plan. 2. Develop the company’s pricing and distribution strategy. 0 to 69 % Did not submit or incompletely developed the company’s pricing and distribution strategy. 70 to 79 % Partially developed the company’s pricing and distribution strategy. 80 to 89 % Satisfactorily developed the company’s pricing and distribution strategy. 90 to 100 % Thoroughly developed the company’s pricing and distribution strategy. 3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy. 0 to 69 % Did not submit or incompletely developed the integrated marketing communications plan most relevant for the product / service and audience. Did not submit a message or media strategy. 70 to 79 % Partially developed the integrated marketing communications plan most relevant for the product / service and audience. Partially submitted a message and media strategy. 80 to 89 % Satisfactorily developed the integrated marketing communications plan most relevant for the product / service and audience. Satisfactorily submitted a message and media strategy. 90 to 100 % Thoroughly developed the integrated marketing communications plan most relevant for the product / service and audience. Thoroughly submitted a message and media strategy. 4. Develop your public relations, sales promotion, and 0 to 69 % Did not submit or incompletely 70 to 79 % Partially suggested the 80 to 89 % Satisfactorily suggested the 90 to 100 % Thoroughly suggested the Name Description Rubric Detail Weight 10.00% Weight 10.00% Weight 20.00% Levels of Achievement Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80- 89% B Exemplary 90- 100% A personal selling plan most relevant for your product / service and audience. suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. 5. Develop your online and direct marketing plan most relevant for your product / service and audience. 0 to 69 % Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product / service and audience. 70 to 79 % Partially suggested the online and direct marketing plan most relevant for your product / service and audience. 80 to 89 % Satisfactorily suggested the online and direct marketing plan most relevant for your product / service and audience. 90 to 100 % Thoroughly suggested the online and direct marketing plan most relevant for your product / service and audience. 6. Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience. 0 to 69 % Did not submit or incompletely suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. 70 to 79 % Partially suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. 80 to 89 % Satisfactorily suggested the social responsibility / cause related marketing most relevant for your product / service and audience. 90 to 100 % Thoroughly suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. 7. Citations and References / Information Literacy / Integration of Sources 0 to 69 % Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism. 70 to 79 % In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality 80 to 89 % Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. 90 to 100 % In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently Weight 20.00% Weight 10.00% Weight 10.00% Weight 10.00% Levels of Achievement Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80- 89% B Exemplary 90- 100% A choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. integrated using effective techniques of quoting, paraphrasing, and summarizing. 8. Clarity, Writing Mechanics, Grammar, and Formatting 0 to 69.8 % Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting. 70 to 79.8 % Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting. 80 to 89.8 % Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting. 90 to 100 % Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error free grammar, spelling, punctuation, or formatting