COMM 3500 Department of Communication Studies

Task:

Journal Entry Prompt: Developing content for a public relations campaign is very strategic and must be informative, entertaining and comprehensive. For this journal assignment, you are going to work through the steps of developing content for an information kit/media kit for an organization of your choosing by finding an information kit (or media kit) online and critically assessing the kit's intent and use.

To earn full credit: organize your journal entry so that each prompt and your response are clear and separate (4 points possible), create thoughtful responses that are on-topic (6 points possible), and provide a minimum response of 250 words for the entry.

Remember to cite your sources (2 points possible). Provide a link to the electronic press kit that you are reviewing. Who is the intended target audience/public? Based upon the kit's development, how does this audience prefer to receive information? Explain. What is the unique selling point (USP)? Explain. Based upon the intended target audience/public, what items were successfully used in the kit and what other items should have been included?