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What Is A Persuasive Speech & Why Are They Important?

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Persuasion is an art. Not everybody can steer opinions and rouse sentiments using their words. It’s a hard-earned skill that requires one to be thorough with the speech’s  Topics subject and understand human oratory.  

Persuasive speeches attempt to persuade and convince listeners about the validity of the speaker’s argument. They are presentations that aim to change ideas & opinions by prompting them to think, feel, or act differently. When delivered the right way, persuasive speeches can move the masses, influence lives, and bring about revolution.

For students, the importance of mastering persuasive speaking is undeniable. From altering attitudes and ideas to influencing how people act, excellent persuasive speaking is a powerful weapon in any student’s arsenal.

What Are The Components Of A Good Persuasive Speech?

The main elements in an effective and successful persuasive speech are credibility & passion.

  • Credibility is made apparent when a speaker showcases their expertise regarding a subject. Demonstrating knowledge, presenting facts & concrete evidence, and using logical arguments can convince audiences regarding the speaker’s credibility and hold their attention.
  • A passionate speaker uses emotion to tug at the audience’s heart. Enthusiasm, passion and conviction evoke emotions that urges the audience to consider what’s being said.

In rhetoric & philosophy, the definition of persuasive speeches is starkly different from that of coercive speeches. The ancient great Greek philosophers identified three cornerstones of persuasion. Aristotle, the greatest among them all, labeled three types of proof or reasons, namely, ethos, pathos, and logos.

  1. Ethos refers to the personal character of the speaker. The audience will relate to the speaker better if they realize that they are a good person.
  • Pathos is the second important aspect. It refers to emotional proofs, feelings, passions, personal values, and perceptions. Besides logical explanation, emotional elements appeal to the subjective facets of our mind.
  • Logos, encompassing rational and logical proofs, is the third and final cornerstone of persuasion, essential for the success of a persuasive speech. Therefore, logic is of paramount importance in speech writing, guiding the presentation of arguments, reasoning, and evidence to support claims.

Go through any academic persuasive speech sample or persuasive statement example, and note the ethos, pathos & logos within.

The start of a persuasive speech is often one of its most crucial aspects. Here’s how to start one ideally.

How To Start A Persuasive Speech?

The opening of the speech determines how well it will perform. You do not want to bore your audience right from the start since that will make persuading them next to impossible.

Following are some of the best ways to begin the introduction of your persuasive speech.

  1. Begin with a relevant & moving quote that grabs attention immediately and sets the tone & atmosphere of the entire speech.
  • Start with a ‘what-if’ scenario. Then, appeal to their creativity and visualization capabilities, & draw them in right away.
  • Tug at their sentiments with facts, rhetoric, and careful & subtle emotional manipulation. Sensational examples and striking information can aid in persuasion extensively.
  • Ask questions. They may be rhetoric or literal, but questions compel the human mind to answer intuitively.
  • A momentary pause Be it two or 10 seconds; a delay can draw the audience’s attention toward the speaker.
  • Statistics and facts can be powerful attention grabbers. Use surprising, powerful, and personalized statistics to hook attention. They resonate with the audience, can help get the message across directly and have the potential to trigger the audience’s emotional appeal.
  • A powerful statement is another excellent way to introduce your persuasive speech. They can grab attention and keep everyone hooked & guessing about what you will say next. But, again, coupling it with the momentary pausing technique will have a tremendous effect.

The above introductory techniques work for every significant type of persuasive speech. Here are the most prominent persuasive speech types in academics.

What Are The Different Types of Persuasive Speech?

Let’s take a quick look at the critical nuances of significant types of speeches to persuade.

  • Short Persuasive Speech

With around 3 minutes, short persuasive speeches need to begin with a strong attention grabber. Next, speakers should craft a cohesive outline of the main points they intend to talk about. Irrefutable logic, powerful rhetoric, striking facts, and intelligent & coherent presentation are essentials.

  • Motivational Persuasive Speech

Motivation speeches appeal to positive emotions and aim to inspire listeners to action. However, the speaker must establish their credibility before they can appeal to the audience’s emotions.

  • Advocacy Speech

Attention and relevance, need, satisfaction, visualization, and action – are the primary elements of persuasive advocacy speeches, particularly those aimed at crafting a compelling Persuasive Essay. Advocacy speeches are all about contrasts, comparing one scenario with another.

  • Academic Persuasive Speech

The generic requirements of persuasive academic speeches involve motivated sequence, credible evidence, logic & rhetoric, visual aids, motive appeals, etc., to move the audience.

  • Technology Persuasive Speech

Persuasive speeches about technology aim to convince listeners regarding the impact of technology. Whether it is the effect of technology on human society, global employment, business sectors, or the environment, logic, concrete evidence, and strong rhetoric are vital ingredients.

As we wrap up this write-up, here are brief overviews on drafting short persuasive speeches and an effective speech outline.

How To Write A 3-Minute Persuasive Speech?

Below is the basic framework for crafting a short persuasive speech.

  • Write a topic sentence about the topic for your reference. It will help you stay focused and guide you throughout the process.
  • Deliver a striking and attention-grabbing opening statement.
  • Write a quick outline of the main points you want to make in your speech. Label them and highlight them in bold so that you can find them quickly. For three-minute addresses, choose no more than five points.
  • Write three or five short explanations that support each of your main points. Number them and use their capital letters to differentiate them from the man points.
  • Insert information and sentences within the outline. The less you add, the faster you will deliver the speech. But you need to make sure that you will be able to craft coherent ideas & sentences during delivery.
  • Memorize and practice the speech in front of anyone willing to listen. Try to practice glancing at your notes only once every ten to twenty seconds later.

The Basic Persuasive Speech Outline

We use Monroe’s motivated sequence to outline a persuasive speech. Here’s how to write a powerful, persuasive speech.

  1. The Attention Step: Grab attention with an attention-getting device.
  • The NEED Step: Show the audience the need for action. Describe the problem and support claims with logic, credible evidence, solid arguments, and genuine concern.
  • The Satisfaction Step: Tell the audience what action needs to be taken. Show them how that action will satisfy the need and solve the problem.
  • The Visualization Step: Tell the audience what might happen if action is not taken.
  • The ACTION Step: Make the final appeal to act.

Well, that rounds up this write-up. Hope this article aids you in developing a perfect persuasive speech. But, if you do not possess the necessary resources for great speeches, can assist you big time!

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Jack Williams

I am Jack Williams, a Biochemist by profession. However, I developed a flair for writing while working on my Bio dissertations at university. So, I decided to take his passion to another level by stepping into the field of English essay writing. Ever since I have not only been learning the essentials of English writing but also been sharing my learning with students. My blog posts are intended to help not only students learn the technicalities of essay writing but also enable them to face related changes head-on. When I am not researching in my lab or sharing my valuable learning, you can find me playing soccer with my buddies or painting something that touched my heart and inspired me. 

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