Requirement: Apply pest analysis of the uk
This is a 1,500 word essay on an issue relevant to international business and their management functions. The topic of the assignment has been drawn from the first two lectures and relates to the application of pest analysis to the UK.
You are required to use pest framework to scan the UK market for a multinational firm in manufacturing industry, wishing to set up a business project in the country. Your task is to conduct resear...