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MKG102 - Consumer Behaviour Add in library

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Step 2: Week 1 to Week 3: The Personal Audit 1. In your own words define and discuss Consumer Behaviour using the assigned textbook and at least five (5) other academic resources (academic journals, etc) 2. Conduct a personal audit of your consumer purchasing decision process for three familiar products including your (a) choice of mobile phone; (b) choice of university and (c) choice of your favourite restaurant. Such a description needs to “dig deeper” than simply, “My friend ...

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Tags: Australia Albanvale Management Consumer Behaviour University of New South Wales Management 

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