Top Advertising Dissertation Topics

With a growing share of consumers, advertisement research has gained increased attention. Advertising research is considered as the detailed study which is conducted in order to know consumers’ response to a particular advertising campaign or advertisement program on TV. In the recent era, understanding consumer reactions and engagement are major challenges in the business industry because of changing dynamics of the business industry.  It explains why advertising research is challenging and requires extensive research in order to improve consumer behavior.  

Learning to become a significant part of advertisement research is an uphill task.  Hence, it is fundamental to conduct advertisement research in order to improve consumer engagement and understand uncertain consumer behavior.  The following section will provide top-notch 100 topics that will support students to conduct advertisement research.

1. BeingReal about Instagram Ad Models
2. The impact of airing super bowl television ads early on social media
3. Consumers’ responses to Facebook advertising
4. Consumers’ responses to twitter advertisement
5. Consumers’ responses to   Instagram advertisement
6. Strategies for creating successful soundless advertisement
7. Trends in in paid search advertising
8. The effects of commercial length on advertising impact
9. A neuroscientific method for assessing effectiveness of digital vs. print ads
10. The future of television advertising
11. The value of earned audiences
12. The power of social television
13. Digital and social media in the purchase decision process
14. How intensity of cause-related marketing guilt appeals influences consumers
15. The evolution of neuromarketing research
16. Visual processing and need for cognition can enhance event-sponsorship outcomes
17. The Power of Social Television in clothing industry
18. Explore factors that impact consumers on decisions purchasing face products
19. how SMEs can grow through marketing their CSR
20. Ethical issues related to the marketing and advertisement of violent content
21. Explain how spam laws have impact online marketing
22. Discuss buyer perception of social media
23. Effective methods companies can use to build relationships with consumers
24. Impact of point-of-purchase promotion on product sales
25. Advantages and disadvantages of online marketing
26.  Impact of corporate social responsibility in brand management
27. Impact of maintaining brand equity through innovation
28. Impact of loyalty schemes on customer satisfaction
29. effective is word-of-mouth as a tool of advertisement
30.  Barriers of word-of-mouth as a tool of advertisement
31.  Strategies to improve word-of-mouth as a tool of advertisement
32. metrics are considered during market research to develop an advertisement
33. What are the attributes of a great political advertisement?
34. Investigate ways in which advertisers have used feelings of patriotism to inspire customer loyalty and purchase
35. emotional effects of advertising
36. history of advertisements highlighting how the modern concept
37. how companies can use consumer psychology to drive sales
38. effects of cartoon characters on a child
39. promotions and discounts boost product sales
40. email marketing strategies
41.  product packaging impacts on the buying decision
42.  The strategies of companies  to deal with bad reviews and hate speech from customers
43. impact of language on the identity of a brand
44. Importance of protecting consumer privacy and data about direct marketing strategies
45. Implications and effects of direct marketing
46. Comparative analysis of branding strategies used by Pepsi and Coca Cola
47. Efficacy of building brand equity through celebrity endorsements
48. Link between loyalty schemes and product sales
49. Some of the biggest stereotypes in advertisements
50. Efficacy of short, inexpensive online ads
51. Gender affects how an advertisement is created
52. Use of online streaming sites in advertisement
53. Consumer perceptions and behaviour as it relates to tech gadgets
54. Adverse publicity on consumer attitude and behaviour
55.  Impact of promotions have on a customer’s perception
56. Role of cultural values in promotional activities
57. Impact of the COVID-19 pandemic in the airline industry
58. Effect of display in motor vehicle stores on buyers
59. Impact of branding on consumer behaviour
60. Price adjustment strategies differ in offline and online environments
61. Link between timeliness and the efficacy of mobile marketing communications
62. Effectiveness of online consumer tribes
63. Role of relationship marketing in attracting new customers through social media networks
64. Power of suggestion in convincing people of a subtle difference among similar products
65. Importance of the marketing mix to non-profit organizations
66. Difference between non-comparison and comparison advertising
67. Customers react to online brand alliances
68. Gratifications and uses of consumer online reviewing
69. Success and diffusion factors involved in mobile marketing
70. Location impacts mobile marketing communication
71. Impact of brand post popularity on Instagram brand
72. Customer loyalty applies to consumer behaviour in social media networks
73. How the female form is transforming advertising strategies in the world
74. Companies can use consumer psychology to drive sales
75.  Online promotion has on a customer’s perception
76. Increase in internet access has altered the way people learn about products
77. Biggest stereotypes in advertisements
78.  Biggest stereotypes in the online marketing
79. Cross-cultural marketing on a business
80. Role of obesity based fat shaming on advertisement
81. Protecting consumer privacy and data about direct marketing strategies
82.  Impact of artificial intelligence in direct marketing
83. Instagram as a marketing tool
84. Diabetes affects food advertising
85. Existing between corporate social responsibility and marketing ethics
86. SMEs can grow through marketing their CSR
87. Standardization and its impact on global marketing
88.  Ethical issues tied in using children via the internet
89. Effective marketing can better the future and current fashion retail performance
90. Common challenges encountered by the professionals while conducting research papers
91. Common ethical dilemma associated with working with participants belong LGBTQ community
92.  The future and current fashion retail performance
93. Consumer behaviour impacts factors like environment, personal characteristics, and marketing
94. Marketing trends have changed in the last ten years
95. Impact of innovation on consumer retention
96. Implement international marketing strategies
97.  Impact of a marketing audit on a workable intervention
98. Marketing strategy that should be used by a manufacturing
99. Consumer behaviour impacts factors like environment, personal characteristics, and marketing
100. Environment, personal characteristics, and marketing  on  advertisement