100+ Marketing Research Topics for Students

Market research has been crucial for businesses across the globe since time immemorial. From start-ups to big businesses, every establishment needs a proper understanding of market research methods to strengthen and maintain their market share.

With the industry growing steadily during the last five years, this would be the right time to pursue market research courses and grab the right opportunities in the future.

Now, when it comes to marketing courses, a major obstacle comes in the form of marketing research projects. What is more concerning is that students struggle to find the right one from a list of marketing assignment help.

What are marketing research topics? How to use marketing research topics? How to write on marketing research topics? – These are just a few of the questions that baffle them.

But we have just the solution for you!

We have curated a list of 100+ good market research topics to help you choose a perfect topic for the project.

Marketing Research Topics: A 101 Guide

Marketing as a subject is a vast one. So, while working on a marketing research project, you need to consider the various aspects affecting the research and ensure to choose a relevant topic.

So, before we take you through the list of topics, here are a few rules to choose relevant marketing research topics for college students:

• Read and understand the instructions
• Look for something you find interesting
• Narrow down your topic
• Create a thesis to support your topic

It is crucial to follow these steps to choose a good marketing research topic. However, you must also check if the topic reflects these market research skills:

• Strong analytical skills
• An open mind and lack of prejudice
• A pleasant personality
• Excellent communication skills
• An understanding of multiple research methods
• Client-focussed
• In-depth presentation and reporting skills
• A keen eye for trends
• Effective management skills
• Ceaseless curiosity

You have to ensure your marketing research project grabs the attention of readers and gives you an edge over others.

So, without much ado, let’s dive into the list of the best marketing research topics for your marketing research project.

Marketing Research Topics on Consumer Behaviour

1. Creating an integrative framework for cross-sectional consumer behaviour
2. An insight into consumer behaviour from a self-concept perspective
3. Understanding the importance and ways to measure attachment in consumer behaviour
4. An insight into the relation between sustainability issues and luxury goods
5. A deep dive into the impact of brand equity on consumer behaviour
6. Understanding the cultural influence on consumer behaviour concerning luxury consumption among Italian consumers
7. How has luxury consumption evolved over the years?
8. Analysing and predicting customer purchasing behaviour for Coca-Cola
9. A theoretical approach to symbolism and marketing performance
10. Assessing and evaluating successful and failed luxury marketing techniques

Digital Marketing Research Topics

1. An insight into the critical aspects of opportunities and challenges in digital marketing
2. Listing market research opportunities and challenges in the 21^st century
3. An assessment of the digital marketing trends during the last 20 years and its future
4. Critical evaluation of internet marketing initiatives
5. A deep dive into the digital marketing technique
6. Understanding the elements of Pinterest that inspire students
7. An insight into international qualitative marketing research
8. A look into the transition from word-of-mouth marketing to electronic word-of-mouth and its impact on consumer behaviour
9. Importance of Corporate Social Responsibility (CSR) in marketing strategy
10. A critical analysis into the impact of search engine optimisation on web accessibility

Distribution Marketing Research Topics

1. Understanding the difference between the distribution mechanisms in SMEs and large-scale corporations
2. How do strategic and tactical causes affect brand loyalty marketing among customers?
3. Listing the best methods to incorporate new items into the lifestyle of targeted clients
4. An insight into the ways technology is transforming marketing organisations
5. What are distribution channels, and how to manage the structure of distribution channels?
6. Brand manipulation techniques for marketers
7. An overview on the sustainability of distributional marketing
8. An insight into Facebook’s marketing mix model
9. Issues and perspectives on market segmentation
10. Reinventing industrial market segmentation

Social Media Marketing Research Topics

1. Understanding the efficiency and usage of social media marketing communication
2. Listing the success stories in the history of social media marketing
3. An analysis into the marketing strategies of Starbucks
4. Understanding social media campaigns’ visual turns
5. How social media marketing affects brand loyalty?
6. How Instagram content marketing affects advancements in reach and engagements?
7. A critical evaluation on incorporating social responsibility and marketing strategy

Sports Marketing Research Topics

1. Understanding marketing communication concerning sports marketing
2. An insight into sports marketing roles in attracting individuals
3. The impact of chatbots in creating content for a sports team to boost fan loyalty
4. An insight into the emerging opportunities in sports marketing and the ways to use them
5. Critically analysing the psychology of sports marketing
6. A ready reckoner on social media and sports marketing
7. An evaluation into the motives and restrictions of Twitter users with respect to social media and sports marketing
8. An investigation into the determinants of customer reaction to sports marketing on social media
9. Reviewing the motivation and restrictions of Twitter users: An insight into sports marketing and social media

Content Marketing Research Topics

1. Listing some of the best content marketing strategies for SMEs
2. A theoretical approach to content marketing to engage more organic traffic
3. Understanding the impact of content marketing in SMEs
4. Entrepreneurial sensemaking in SMEs with respect to content marketing
5. Listing the new opportunities to engage strong brands on online platforms
6. Exploring marketing strategies for Canvas’ design school
7. Highlighting the features of similar content across borders
8. An insight into content marketing strategies for a win-win situation
9. A deep dive into the rise of storytelling as a crucial content marketing strategy element

Print Media Marketing Research Topics

1. Creating a consumption constellation with respect to policies and attitudes towards print media
2. Analysing the effectiveness of print media in the digital age
3. A critical evaluation of advertising in print media in the present day
4. An investigation into the future of print media: Will it expand or decline?
5. An overview of the impact of print media on millennials and GenY
6. A comparison between print media and digital media
7. Print media economics: Understanding what goes behind print media advertising
8. An insight into the language used in print media pictures

Relationship Marketing Research Topics

1. Understanding how customer relationship management is crucial in businesses
2. An insight into the loyalty points strategy used to strengthen relationship marketing
3. A deep dive into the Indian market to understand the transition from print media to digital media
4. Understanding the impact of social media on relationship marketing
5. Customer relationship management: Creating a strategic framework
6. An insight into relationship marketing management related to the US market
7. The journey from strategy to implementation of customer relationship management
8. The effective usage of content marketing in strengthening relationship with customers
9. Investigating the expectations and realities of relationship marketing post Covid-19 pandemic
10. The significance of understanding emotions in relationship marketing
11. How has relationship marketing evolved over the years?

Strategic Marketing Research Topics

1. Understanding the factors that affect market research negatively
2. An overview of strategic marketing management
3. Black Friday deals: The impact of this marketing strategy
4. An insight into the impact of service value or communication of products on the society
5. Ways to create a competitive advantage using strategic marketing strategies
6. How non-profit organisations use contemporary strategic marketing for growth?
7. A global perspective on strategic marketing planning for new products
8. A case study on Starbucks’ global marketing strategy
9. Advantages of global product marketing and its determinants
10. How is marketing research and marketing strategy related to each other from a strategic marketing perspective?

Advertising Marketing Research Topics

1. An insight into the good and bad effects of advertising on the youth
2. Advertising and humour: How are they related?
3. How advertising played a crucial role during recession?
4. How advertising influences consumer behaviour?
5. Advertising and political campaigns: Understanding the impact
6. Investigating the ways to identify false and misleading advertising
7. A comparison between Dove promotional campaigns and other misleading advertisements
8. An investigation of specific products and their unethical advertising practices
9. An insight into the United States’ advertising law

International Marketing Research Topics

1. Tim Horton case study: An insight into the ways to enter international market
2. The impact of social media on global marketing: How has it changed the overall perspective?
3. Listing some effective strategies for new entrants in international market
4. Understanding the impact of athlete events in marketing globally
5. An insight into the environmental factors affecting international marketing strategies
6. An insight into the international market segmentation: Understanding the issues and perspectives
7. Understanding the financial market development with respect to international markets
8. Easing capital controls to expand stock market
9. How entrepreneurial businesses are affecting global markets?
10. A deep dive into international entrepreneurial firms’ social networks

Endnote:

Hope the list above eases the topic selection process and helps you find the right one for marketing research project. Ensure to choose a topic that you are comfortable with and craft a perfect marketing research paper.

Frequently Asked Questions

What are some good research topics in marketing?

Answer: Some of the good marketing research topics are:

• Evaluating the best distribution and offshore strategies for new companies
• Understanding how consumers’ implicit and explicit knowledge affect their buying behaviour
• The impact of information technology on supply chain management
• A deep dive into marketing mix and its application in Facebook
• Pros and cons of social media marketing, advertising and business-to-consumer marketing

What are the five types of marketing research?

Answer: The five types of marketing research are:

• Surveys
• Focus groups
• Personal interviews
• Observation
• Field trials

What are the ten types of market research?

Answer: Marketing students must know about these ten types of market research:

• Social listening
• Competitive analysis
• Sales data
• Patents database
• Primary research
• Interviews
• Focus groups
• Experiments
• Observation
• Surveys

What is the most common type of market research?

Answer: Market research involves both qualitative and quantitative analysis. Students pursuing the subject must understand both the ways to find relevant information. Surveys, interviews, focus groups and customer observation are considered the most common types of market research.

What is the most effective way of market research?

Answer: There are various ways of market research, but written surveys are considered to be the most effective way of market research. These are cost-effective and can be used to gather a lot of information. Learn how to create a survey form to gather relevant information.

How do you start market research?

Answer: You must follow these steps to start the marketing research process:

• Define the problem
• Create a research plan
• Gather relevant information
• Analyse the data
• Develop a strategy
• Start working on the paper

What is the hardest part of marketing research?

Answer: Marketing research takes into account a lot of things, and students might be asked to work on a new product strategy. The hardest part in the process is product innovation or adding some elements to make the product appealing.

What is the fastest-growing area of marketing research?

Answer: Presently, marketing is highly dependent on technology, and social media can be considered to be the fastest-growing area of marketing research. The medium has proved to be helpful for all companies in promoting their products.

What are the four main purposes of market research?

Answer: The four main purposes of market research are:

• Making solid business decisions
• Securing funding from investors
• Determining new business opportunities
• Avoiding business failures

What are the three most important elements of market research?

Answer: The three most important elements of marketing research are:

• Product research
• Distribution research
• Advertising and promotion research

What are the five key requirements for good market research?

Answer: The five key requirements for good market research are:

• Define the critical information need
• Design research based on the critical information
• Focus
• Manage expectations
• Beware of bias