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  • Published: 29 Jan 2022
  • 27 Pages, 6792 Words
N50074 Strategic And Digital Marketing

Questions: Question 1Choose a car rental company (of your choice) that is active in the UK:A. Briefly describe the business.B. Identify and evaluate the role of 'marketing analytics' in the current activities of the focal business in delivering value to its customers.   C. Critically discuss other opportunities (e.g., collaboration with other businesses) that can provide the focal business to deliver (even more) value to its customers. If you had the opportunity, what other information...

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