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COVID-19's Influence on Sports Betting Industry & William Hill
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COVID-19's Influence on Sports Betting Industry & William Hill

  1. Discuss how the COVID-19 pandemic has affected the sports betting industry in the UK in general and William Hill in particular.
  2. How did the acquirer’s and target’s share price change on the announcement of the deal and why? What was the combined change in value of the firms? Integrate your answer into the discussion of the empirical evidence on takeover gains.
  3. Discuss the recent developments in sports gambling regulation in the US that have contributed to this merger.
  4. Discuss the advantages and disadvantages of this deal from Caesars’ perspective.
  5. What anti-takeover measures can be used to protect a company against being taken over by a rival? Explain, how already owning a part of William Hill’s US businessBSFD52109A_ASB3210 Advanced Corporate Finance (Term 1), Group Assignment: 28 January 2022 Page 3 of 3 helped Caesars to beat other companies to this deal, and what anti-takeover measure their (Caesars’) strategy most closely resembles. Please note that all sources (academic articles, books, ft and other news articles) need to be referenced properly

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