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BUS733 Transforming the Business


Organizational leaders face internal and external organizational environments that are both complex and uncertain. To be successful, a leader must evaluate both environments through a visionary lens. Chapters 2 and 3 of Barney and Hesterly (2019) provide some tools, theories, and models that leaders may use to navigate both the internal and external environments.

Apply the tools, theories, and models provided by Barney and Hesterly (and any others you would like to use) to perform a detailed analysis of your organization’s internal and external environments. This analysis should provide the evidence that you need to develop your organization's transformation plan.

Write at least a 5-page environmental analysis, with headings and subheadings, that includes the following: 

  • Identify the strengths and weaknesses that your organization faces in its internal environment.
  • Explain the opportunities and threats present in your organization’s external environment. 
  • Describe the industry your organization competes in. 
  • Identify the organization’s primary suppliers, competitors, and customers.
  • Describe the competition within your industry. 
  • Summarize what you have learned from this analysis to provide direction for your organization’s transformation plan. 

Conduct additional research to supplement the environmental information that is provided in your case study.

Include applicable visuals (graphs, charts, tables, figures, etc.) where appropriate. Note: Visuals are excluded from the page count minimum.

Format your paper consistent with APA guidelines. 

Refer to the Grading Rubrics document toward the top of the course for assignment expectations.

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