Question: This assessment is designed to demonstrate a student’s completion of the following : 1.Demonstrate an understanding of concepts underlying social media analytics and be able to apply them appropriately in business settings; 2.Critically evaluate and implement specialist technologies to harvest, analyse and visualise “social data” from individuals to corporate perspectives; 3.Synthesise and apply social analytics ...
Task This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: 1. Apply an evaluative approach to a range of practical business data, and sources of information for delivery of the project2. Perform efficiently and effectively as a collaborative member of a working group and as an added value contributor to the organisation which is assigned to the students....
Task The SNHU Pet Supply Company is a 30-year-old organization based in Manchester, New Hampshire that produces and sells pet supplies. The company has 200 employees in Manchester; 100 employees in a satellite office in Denver, Colorado; and a remaining 300 employees who work remotely throughout the country. The organization has had to rapidly expand due to a substantial increase in consumer demand over the past two years. Organizationa...
List of Possible Topics: Communication technology in the past: A paper based on this topic could focus on a specific theme, medium or time period, e.g., communications in the ancient world/Middle Ages/Renaissance/nineteenth century/early twentieth century; history of tablets, scrolls, books, newspapers, magazines, radio, telephone, songs, television, internet, cell phones; how changes in communications technology have affected private enter...
Questions: Measuring Success: Sheenal (approx 3 min) What will be measured for benefits to be gained? (tangible results) Recommended 2-3 KPIS (accurately measure direct outcomes of campaign) What measures are most relevant (e.g. metrics, monitoring, optimisation) Overview of the criteria to evaluate customer engagement/sales (relate to objectives) How the success rates will be measured to give end result (theory: KPIs, Sigala article The finding...
Your new online t-shirt company (UCreate) is gaining popularity and increasing in sales due to an innovative technology that allows customers to design and produce their own t-shirts in various personalized styles. Your current employee base is made up of 20 family members and friends that manage sales, marketing, finances, production, shipping and online technology. There is no real demographic or cultural diversity among existing staff who can ...
Start by looking at the questions at the end of the case. Do not submit your responses but use them to support your case analysis. Also think about how you would support your arguments below using any data that is in the case. Your write up should follow the following structure: 1. What is the key problem? 2. What happens if they do nothing? Describe the implications 3. What is your proposed solution. Provide details on how it would be carried ou...
Subject name: ?International Entrepreneurship Subject code: BUSI-1692-M01-2020-21-399 Words count :2500 Topic: how a small business/family business internationalised its operations. We have to refer to family business, International Entrepreneurship literature to support their argument. We have to choose a seprate business from SMEs or family business (choose any business from SMEs )then need to write a report regarding the question they are aski...
Marketing has been accused of "making people buy" as well as putting profits before social responsibility. Chapter 1 has defined the "4 Ps - persons, place, promotion and price as those factors over which companies have some controls. Chapter 3 focuses on those areas that companies can't control but can influence. Your first assignment is to evaluate many of these "uncontrollable factors" giving rational points of view on the following questions ...
Task: Objectives of the assessmentThe assessment is designed to enable you to develop critical skills and knowledge related to innovation and entrepreneurship allied with marketing strategy for new market creation and growth, based on analysing published sources and reflecting on your participation in ‘real world’ problem-solving. In this assignment you are expected to apply theory learnt in the classroom directly to practice in the marketpl...
Task: Using the materials learned each week throughout this course, in your groups create an Operations plan for the selected scenario provided by your instructor – Mark Bukata. The written report must be completed to a highly professional level. Clarity, appearance, content, spelling and grammar are all important aspects within the report.Where information is not provided your Group may make assumptions based upon some business logic. The...
Task: At a family gathering last weekend, your parents were proudly discussing with other relatives how well you are performing at your new marketing team role at ADUSIN Pty Ltd. As a result, this week your cousin Bill has approached you for some advice about a sales promotion completed by the previous business owners just before handover of the business to them as the new owners. Bill is an amazing florist, but this is the first time he h...
MKG201_Assessment 1_Diagnostic report_M3Page 2of 7For your future assessments, 2 and 3 (marketing plan and presentation), you will get the chance to work in groups. At that point, your group will need to select a company, from those presented in assessment 1. For this reason, your assessment 1 diagnostic reportmust be detailed and in-depth, in case it is chosen by your future group, in assessments 2 and 3. Once you have chosen your company and yo...
Format: Report (refer to the assessment preparation guidelines section) Task: In this assessment you will conduct a condensed analysis to gain an overview of the market situation of case company ‘ecostore’ (www.ecostore.com). In marketing, this overview is referred to as a Situation Analysis, which means you are analysing the firm’s current external opportunities/threats and the internal strengths/weaknesses. Marketers need to a...
Task Case 3-3 United Thermostatic Controls (a GVV case) United Thermostatic Controls is a publicly owned company that engages in the manufacturing and marketing of residential and commercial thermostats. The thermostats are used to regulate temperature in furnaces and refrigerators. United sells its product primarily to retailers in the domestic market, with the company headquartered in Detroit. Its operations are decentralized according ...
Question: The submission is in the form of a portfolio of factsheets and an organisational flow chart document. The factsheets should be written concisely to summarise and highlight key information and data. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system. You will also need to provide a bibliography usin...
Question: Tasks Firstly, you must research and select a company website which has not been selected by your peers. Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company. The chosen company website will be allocated to students on a firstcome first serve basis. This assignment requires each student choose a website of a company...
Question: Instructions: Select a Business. Choose a small or medium sized existing business as a client. This is considered as one with less than 200 employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business must be business to consumer (B2C), based in Australia, and currently operating. This assessment requires evidence of rese...
As set out in your Course Outline, this assignment requires you to demonstrate your achievement of the following: • Research and assess global marketing problems and correctly applied techniques. on the basis of global market analysis. • Explore and interpret international market information. • Critically evaluate the unique capabilities of internet technologies and utilise suitable terminology and functions unique to e-businesses....
Task: Question 1a. Describe the five (5) steps involved in running an Ordinary Least Squares (OLS) regression from the initial point of deciding the theoretical model to stating the conclusions on the results b. A researcher obtained the following OLS estimates for a UK firm’s stock price using 120 monthly observations from 1980 to 1989 (All variables in logarithms):Ist is the log of the stock price, pt is the log of profits, yt is the log o...
Task You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice. In your report you should cover: Vision and Strategy (e.g. vision, values, mission, HR. Culture) Performance review of each years progress including: Competition analysis: Porter's Five Forces: market choice/ share: competitors; internal ca...
The role of mediation is an important one but has often been overlooked in the health and safety space. Using the Pike River Coal Mine Disaster as a case study, discussed how conflict resolution could have been used to address the critical safety issues. · The format should be a report, i.e. introduction, headings, conclusion, NO executive summary. · Draw on the literature to concentrate on two or more fundamental sa...
Question: Background Delicious Chocolate Company (DCC) has been developing decadent Italian chocolates, and retailing them in boxed formats, for several years. DCC has to date been profitable enough to satisfy its joint owners, Emanuela and Raffaele. They have no intention of taking on the larger brands in the future, but they realise that DCC needs to shake off its present “artisan” image and expand significantly over the next 5 ye...
Question: Unit Learning Outcome ULO 1: Identify the stages in the strategic management process and explain the need for creative and innovative thinking. ULO 2: Analyse and assess the organisation’s competitive environment when developing strategy. ULO 3: Evaluate the different approaches and frameworks available to use in strategic development. ULO 4: Examine how business ethics and corporate governance might inform and influence su...
Question: Purpose This paper introduces Consumer Behaviour and Organisational Behaviour. Students will gain an understanding of behaviour, decision making and motivation of both consumers and workers.A range of perspectives are explored and contrasted, including that of employee, manager, and consumer. 1. Using the Elaboration Likelihood Model (ELM) as your framework, analyse why Sue’s “social topics” razor campaign wen...