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The ABC Manufacturing Company is a large, Australian company, based in Sydney. It has been operating for approximately 17 years. It manufactures good quality products which are exported to all states. It has a regular line of supply to a well-established group of customers. The CEO is concerned and has called a meeting of department heads and on-line managers. Business has been dropping and budgetary targets will not be met if something is not done quickly. Operations and production levels are fine. Product quality is good and meeting specifications. Yet sales have dropped. You have been called together to identify and solve the problem/s. How will you go about it? There are two obvious problems here. You will need to address the possibility of both and indicate possible root causes for each. In finding a solution to the problems, you will need to consider: markets and market segments customers—their needs, wants and expectations and your methods of determining them customer focus and what that means competition promotion and advertising—promising and delivering in-house attitudes toward customers—training in customer service service levels and styles customer feedback and complaints management—processes and procedures for managing, recording and using customer complaints and suggestions as part of the continuous improvement process the impact of internal and external change factors any other factors you consider to be relevant Explain how and why you think these problems have arisen and write a proposal (500–2,000 words), to be presented to the CEO outlining: What the problems are and how you believe they can be overcome. Your proposal should include: a description of the problem/s a list of options or alternatives for solving them a description of the processes used to generate these alternatives a suggested course of action based on the best options outlined strategies for resolving the issues, and justification of those strategies any costs involved the personnel who should be involved, and their roles the expected outcomes of the interventions a statement of the likely outcomes if the interventions are not implemented any relevant legislation

Answer

Introduction

ABC is an Australian company whose headquarters is situated in Sydney and it has been manufacturing various types of products from last 17 years. Quality of the products manufactured by the ABC Company is very high and this is the reason for high demand for their products. Products manufactured by the organization are exported to all states of Australia. Despite being the demanded products, ABC Company’s sales are continuously decreasing and with this effect, organization’s budgets and their targets are decreasing continuously. For the same, CEO of the organization has called up a meeting under which adequate strategies and methods could be invented to gain the organization’s position in the organization. CEO of ABC Company has not any idea in relevance with the decreasing demands of the products without making any amendments in the products’ quality. For the same, organization has asked an expert from outside of the organization to evaluate issues and solutions to resolve those issues so that organization could be able to achieve its lost position in the market. 

Identification of Problems

ABC Manufacturing Company is facing certain issues through which organization is not able to meet its expenses as profitability is being affected due to decreasing demand for the products. With the affecting demand of the products, an organization has appointed an expert to identify the issues faced by an organization.  

 

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