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With the past few decades, there has been a huge growth in retail trade across the world, especially in countries like UK, USA where the retail market has reached a new milestone. Behind this growth and development, some of the elite companies like H&M, Zara, Marks & Spencer which are and continue to contribute in the retail sector. It cannot be denied that due to the heavy competition among fashion retail companies, consumers have a...
Introduction about the DesignerAlexander McQueen was a renowned fashion designer who established his own label. Throughout his career, he won several awards, including “International Designer of the Year” and “British Designer of the Year”. In 1992, the designer established his fashion house (Vaidyanathan, 2017). In 1996, the designer was appointed as the head designer at Givenchy. Alexander McQueen quit Givenchy in 200...
Marketing Mix of TengriSustainability is a major factor to be considered by the contemporary business organizations. This is due to the reason that current business scenario is highly affected by the climate issues and exploitation of resources (Beckmann, Hielscher and Pies 2014). In the case of fashion industry, sustainability issues include the sourcing of the fibers and generation of wastage from the production process. Unethical supply cha...
DescriptionUndress Runways Company is a platform that is focused on redefining the fashion industry. Besides the runway shows, Undress runways has other core targets that include alerting the urgent need for change in the fashion industry by recognising and celebrating the inventive creation certain good ethical designers from all around the world (Sciencedirect.com, 2018). The purpose of this case study is to show how the Undress Runways Comp...
The Emergence of the New Look Fashion TrendThis report would be concerned with the discussion of the “The New Look” fashion trend that was popularised in the 1950s. The conception of the “New Look” is perceived to be the brain child of the eminent Christian Dior. He was invited by Boussac, a friend who owned a clothing company and hoped that Dior’s fashion would inhale new life in his already struggling garment ...
Theory of Environmental Ethics in the Fashion IndustryDiscuss about the issue of use of animal fur for the fashion industry. As discussed in Essay 1, it is not appreciable to kill the animals for fur and it has been opposed through various ethical theories. In this regard, Essay 2 is a continuation of Essay 1 in which additional theory apart from the above mentioned ethical theories and theory extension with recommendations to resolve t...
Introduction to Business Structures in Australia 1.You have the task of advising clients as an accountant. John Smith has come to your office and has told you that he is considering the establishment of a small business in the fashion industry, particularly in men’s clothing. He seeks you advice in relation to the formation of the most appropriate business structure to operate his new venture. Draft a short letter to John advising him of ...
Description of the IndustryCritically analyze options for becoming an entrepreneur. Assume for this assignment that you wish to enter the world of entrepreneurship, and you can choose any avenue you wish. Entrepreneurship is understood as willingness and capability of developing, organizing and managing a business venture along with its risks so as to make profits. Starting of a new business is a common example of entrepreneurship. An e...
Industry Background and Major CompetitorsDiscuss about the Macro Factors Affecting Business Environment. The Fashion Industry of Australia represents 219 brands and has largely increased the number of responders to the brands in 2015. It is learnt that a number of companies have adopted a high number of actions in order to improve the wages given to the workers in the industry. Apart from this, two thirds of the brands have recorded gro...
BackgroundDiscuss about the Consumer Behaviour for Learning and Memory. The market recognition of the particular fashion brand depends on the buying behavior of the consumers in respective of the brand (Okonkwo 2016). It is the responsibility of the brand to identify the various factors that help in influencing the buying behavior of the individuals. The paper deals in demonstrating the understanding of the concept, models and the...
