Adoption of Market Entry Modes by a Western Company in the Asia-Pacific Region

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• Assignment task description
• Suggested report structure
• Marking criteria (please carefully go through the marking sheet on Admin Guide before you start writing your assignment)

• Identify the entry mode(s) used by your case company
• Examine the factors contributing to your case company’s choice of entry mode(s)
• Evaluate the advantage gained and difficulty experienced as a result of entry mode choice 

For the last three decades, the economies in Asia have been the most dynamic and have experienced the highest growth in the world. Multinational companies have undertaken their operations in the Asia region in a variety of ways. Select a company from any developed country that has made a significant effort to enter a country or countries in this region. Based upon secondary research, examine the business environment in the host country you have selected. Review the relevant theories on foreign entry modes, then identify the mode(s) of entry that your case company adopted in that country, investigate and analyse the factors contributing to the company’s decision on the choice of the entry mode(s), evaluate the advantages gained and the difficulties experienced by the investing company as a result of implementing such a mode or modes, and discuss the lessons learned from the company’s experience on the choice of the entry mode(s).

 

The theme of report: adoption of market entry modes by a Western company in its business expansion; 

Select any one of the Western companies which has internationally expanded its business in any countries/economies in the Asia-Pacific region; 

Western is defined as political/economic, rather geographical term, including Australia, New Zealand, and Japan

Collect your data from various sources, including internet, magazines, newspapers, books, etc. 

• A complete cover page should be included in the assignment;  
• The business report structure (see the assignment requirement sheet for details)
• Presentation of the submission
• Number the pages of your assignment;
• Use double or one and half spacing, not single spacing;
• Use Size 12 in font;
• Paragraphing your assignment.