MN3056K Consumer Behaviour

Individual Assignment You should keep a diary during a two-week period that documents your own consumer behaviour and the consumer behaviour you observe in others (people around you or on social media, television, film or other media). Then you should analyse what you think are the key aspects of your observations using at least two topics from your course (you can use more if you wish). Your observations can include visual material as well and you should have a minimum of 6 entries of around 250 words each from over the two-week period. Marking will be on the basis of research effort, engagement with appropriate topics and the related academic literature, content, argument effectiveness and writing style. Using at least of two topic for this assignment : “topicsâ€Â or “perspectivesâ€Â or “conceptualizationsâ€Â. Make sure that the entry contains sufficient information to effectively support your analytical argument, make sure it is legible (does not have to be formatted to perfection), and make sure to establish an effective linkage as well as a cross-referencing system in your report so it is clear which entry support which argument in the “bodyâ€Â text.