Sustainable Marketing and Ethics in Contemporary Business Practices

This assessment addresses the following subject learning outcomes:

d) Reflect on the ethical issues that accompany marketing practices

Objectives:

• To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era;

• To provide an overview of sustainable marketing theory and their applications to marketing strategies;

• To acknowledge the importance of sustainable marketing;

• To critically analyse all relevant factors of ethical consideration in marketing practice.

How the assessment fits into the subject/course:

Marketing in the 21st Century has profoundly evolved and has been a critical component ofbusiness organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appricition about the importance of social responsibilities of marketing.students with thorough understanding of marketing theories and practices, and therefore,build the foundation for the assessment 3