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Contemporary Issues in Sustainable Marketing: Ethical and Environmental Considerations

• To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era;

• To provide an overview of sustainable marketing theory and their applications to marketing strategies;

• To acknowledge the importance of sustainable marketing;

• To critically analyse all relevant factors of ethical consideration in marketing practice.

This assessment task builds on your understanding of sustainable marketing, ethical and environmental consideration of marketing practices.

This assessment requires you to produce a 5 - 10 minutes presentation (F2F students) or video (for the online students) to:

1. Demonstrate your learning about ethical consideration in marketing practices;

2. Demonstrate your understanding about social and environmental responsibilitines in marketing practices.

The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to review the sustainable marketing practices beyond the scenario in the assessment 1 and assessment 2. 

This assessment requires your understanding of contemporary issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include: 

1. The issues of socially responsible marketing (ethical consideration);

2. The issues of environmentally responsible marketing;

3. A powerpoint presentation (for F2F students)/video recording (for online students) on the above topic.

Assessment Attributes

Fail (Unacceptable) 0-49%

Pass (Functional) 50-64%

Credit (Proficient) 65-74%

Distinction (Advanced) 75 -84%

High Distinction (Exceptional) 85-100%

Articulation 50%

Presentation has poor or illogical structure or flow.

Little variation in tone and intensity

Minimal audience engagement

Timing of the delivery poor

Presentation is confusing. The idea is hard to decipher.

Presentation is generally logically structured and flows adequately.

Some variation in tone and intensity

Some audience engagement

Timing delivery reasonable

Some parts of the presentation are confusing the audience.

Presentation has logical structure and flow.

Variation in tone and intensity

Good audience engagement

Good timing during the delivery

The presentation is engaging the audience.

Presentation is presented in a very logical way, with an advanced level of structure and flow.

Variation in tone and intensity is advanced

Very good audience engagement

Very good timing during the delivery

The presentation is engaging the audience.

Presentation is in an exceptionally logical way, with excellent structure and flow.

Variation in tone and intensity is highly advanced

Excellent audience engagement

Excellent timing in the delivery

It is delivered within the time limit.

The presentation is engaging the audience and stimulates fresh thoughts.

Recognises ethical and moral issues accompanying marketing practices

Difficulty in formulating own opinion and lack of recognition of ethical principles and

competing interests.

Difficulty in justifying conclusions based on moral-ethical principles but recognises different


Conclusions are justified based on moral-ethical principles.

Formulates and justifies conclusions based on moral-ethical principles.

Uses ethical principles to identify competing interests and views.

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