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Alice Wood had worked in a women’s clothing store for several years and was considering opening a store of her own. Her investigations produced considerable secondary information, but she was not sure how to go about estimating the potential market, or the market share she could count on, for new women’s clothing store in Prince George, B.C. Prince George was a city of 86,100 surrounded by a large trading area. She...
Company OrientationChoose an organization/company that you and your team members feel comfortable researchingfrom the list provided by the Instructor. The organization/company you choose will be your client organization throughout the entire course work, so be sure to select a company that is of interest to all team members. Through the course, you and your team members will produce two business reports capturing an analysis of this organization...
Module learning outcomesModule learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an accep...
The impact of production and consumption on the environment and societyCould you tell me the main benefits of the next smartphone that you're hoping to buy? Is it the 256GB of storage? The HD retina display? Perhaps the pixel resolution on the camera? Now, could you tell me the impact that the production of that phone has on the environment and on society? Would you consider giving up your smartphone for the greater social good? These types ...
Overview of the assignmentThe scenario is that you have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage. Using the client project brief which you have been allocated, answer all three of the questions below. Ensure work is supported with evidence from...
Learning OutcomesLearning outcomes Demonstrate the following knowledge and understanding ·Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities ·Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What ...
Background on Tohu Wines and its Established ReputationYour Role: You are a consultant working for the company which has developed a new product range. You are to make recommendation regarding the setting of marketing objectives, a culturally aware marketing plan with the use of critical thinking to design monitoring processes You must acknowledge the source of all evidence collected and justify all of your choices by reference to the evid...
Introduction to the Elaboration Likelihood ModelUsing the Elaboration Likelihood Model (ELM) as your framework, analyze why Anisa’s“feel good” property booking advertisement had little impact on consumers’ attitudes.Discuss how elaboration has an impact on attitudes and what Anisa should have donedifferently to effect longer-term attitude change for the advertised company.Anisa gets results from the survey of her “f...
Existing Purpose StatementsYour strategic plan should be written in report style. Your audience is the management team/board of the organisation. Your aim is to “provide the data and argument in support of a strategy for… [an] organisation” (Johnson et al., 2014, p. 521). Please choose a non-diversified business (one industry only, e.g., Clarks Shoes) or business unit of a corporation •Title and short paragraph introdu...
STP marketing planning processWorking in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. Demonstrate knowledge of STP marketing planning process Identify the key components of the marketing environment. Identify research requirements to begin to solve a business/marketing problem in a company You now nee...
Selecting a BrandThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: Understand the principles of managing the customer experience Understand the different dimensions of the customer experience and key factors for managing that experience Know how to monitor and measure customer experiences in context Select an either a B2C or B2B brand that you int...
Question: Knowledge K1 - a critical understanding of key Marketing concepts & theories and the related academic literature K2 - a critical understanding of Markets and their different contexts K3 - an overview of the key drivers of change for Markets & Marketing in the Digital Age Skills S1 - the ability to apply critical evaluation and strategic thinking skills S2 - the ability to identify, select, analyse, synthesise and interpre...
Choose from the ‘Brand Options’ sheet, a Brand that interests you. This document is the briefing paper from the client (brand owner) to communication agency or advertising agencies. It is typically several pages long (4 to 6 depending upon the brand/product), going into some detail. As you do not work for the brand (you are writing this from the perspective of the brand) but you are in fact a student, you will need to do some resea...
ObjectiveObjective To apply foundational knowledge in spa types, products, retail sales, menu development, design and marketing to create a marketing plan for a viable spa concept. Introduction A hotel wellness centre in Marina Bay area currently offers spa and facial services. As the hotel is moving towards a holistic wellness approach, the hotel management is considering expanding their business portfolio to include more wellness offering...
The E-commerce Boom in AsiaRetail: Retail players resilient amid e-commerce boomAsia’s e-commerce landscape has been booming in recent years. The swift adoption of smartphones and greater access to the internet have allowed consumers in the region to be a major force in the global digital economy. The expansion looks set to continue at a rapid pace. According to&...
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