Answering ALL Types of Marketing Queries : Page - 44

Intellectual/transferrableYou will be able to develop an in-depth knowledge of branding as part of marketing management, and its relationship to the wider organisational objectives including corporate social responsibility. Intellectual/transferrable: You will be able to assess the success or otherwise of a brand, identifying problems, offering suggested improvements by utilising a wide range of sources of information to apply appropriate te...

Part 1: Consumer Decision-Making ProcessTask: 1. Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.2. Segmentation. Students can use the segmentation characteristics to identify and describe market segments.3. Target market & strategy. Students can identify a usable market segment to be a target market and determine an appropriate target-mark...

Theories relating to models of communicationTask 1 As a group you will produce a presentation which could be used as a training and development tool with new marketing staff working at VaxMax - a new vehicle sanitising service. The company wants to aim its service at taxi, private hire car, bus and coach owners. The presentation must include: - Theories relating to models of communication. - The channels of communication that can be used. ...

Justifying the opportunity in the country for your chosen SME product/service and providing a background to this organizationYou will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and e...

Environmental Analysis.Introduction•A brief introduction should be done on the company and the product that you have selected.It should also serve to introduce the reader to the purpose and flow of the report. II.Environmental Analysis•Using online databaseslike Passport and Factiva, search for relevantmarketing research reports from Euromonitor and government bodies to describe and analyse the latest the marketing forces thatdetailsth...

Guidance and supportSpecific expectations students can have of tutors: Tutors will focus on delivering the course content and support student development as autonomous learners in line with the University mission to inspire our students to become innovative and creative professionals connecting them to exciting and rewarding careers. 1.Guidance and support  Your tutor will provide you with academic guidance and will help you reflect o...

Module AimsWelcome to this challenging subject. Companies are facing complex decisions in an environment defined by competitive dynamics, rapid changes, uncertainty and innovation. Too often firms focus upon marketing management issues expecting to develop competitive advantage and to improve performance. This module will facilitate participants to develop a strategic vision required to understand the role of designing the marketing strategy a...

Assessment CriteriaThe module will:   ·Develop a critical understanding of various theoretical approaches and apply this to the study of the mass media industries ·Assess the historical and organisational contexts of the broadcast and print media ·Analyse the ways in which the communication industries are owned, controlled and regulated ·Define and appraise critically the process within which media practiti...

Identifying and Clarifying Information NeedsBusiness owners and managers often identify problems they need help to resolve. In such situations, additional information typically is needed to make a decision or to solve a problem. One solution is a marketing research study based on a scientific research process. In this Assignment, you are on a quest to identify and develop a problem statement for a marketing research study. Your instructor will...

Evaluate digital marketing strategies and impact on their customer connect for understanding design of effective campaigns Learning Outcomes ·         Evaluate digital marketing strategies and impact on their customer connect for understanding design of effective campaigns ·         of a given company to design effective ...

Conducting a PESTLE analysis for the allocated countryInternational Marketing Evaluation & Strategy (100% Coursework) You will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and env...

Learning OutcomesUpon successful completion of this module, students will havedemonstrated: · Explain the nature of marketing strategy and its significance for the organisation. · Assess the drivers and factors affecting the choice of marketing strategies. · Evaluate appropriate models and techniques that aid the strategic marketing process. · Analyse contemporary marketing issues and problems in a strategic c...

Key factors to consider for brandingTask: What is some things that are important to learn or know regarding effects of branding and product development, as well as, marketing advertising. Use at least one reference to support your opinion/answer. If you had one unanswered question about marketing, what would it be?Respond to the above post from the instructor. The instructor is very strict about how the posts are to be. Be sure to follow the gu...

Knowledge and Intellectual/Transferrable Skill OutcomesKnowledge – You will be able to understand the principles of marketing and digital communication. Intellectual/transferrable skill – You will be able to apply basic marketing and digital communication techniques to organisational contexts Instructions for assessment The coursework assignment requires students to submit a 2500 word assignment by the above deadline. Your work...

Course Code   :  GD1903-7240

Course Title   :  international marketing and digital media

Ref style  :  APA

4/5 

Identifying Relevant Changes in International MarketsThe last 5 years have seen major changes in international markets and their approaches to digital media including areas such as: · Cross boarder taxation · Platform market monopolization · Increasing tariffs and trade barriers · Increasing regulation  Keeping these recent changes in mind write a report (minimum 2000 words) critically ev...