Answering ALL Types of Marketing Queries : Page - 45

Advertising to Reach Young WomenQuestion 1: Imagine that Sharesies decides to specifically target younger women (under 25) with an Integrated Marketing Communications (IMC) campaign aiming to get more people in this target group to start investing through Sharesies.   1a) Provide an example of how Sharesies could use Advertising to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies i...

You are asked to review a set of strategic options for Hindustan Unilever Limited and prepare a  report on your recommendations.  Critically evaluate the sources of competitive advantage available to Hindustan Unilever Limited, based upon identifying and evaluating their resources and capabilities. In your report you will be expected to provide information through a seven step scenario planning method 1.    &n...

QUESTION 1 This question relates to Hanover’s current market research project titled ‘Youth Perceptions of Homelessness in Victoria’ and requires you to work with the ‘Hanover Questionnaire’.   Hanover requests that you outline a data analysis plan based on the ‘Hanover Questionnaire’ they have given you.     For each of the following hypotheses, please state: · The mos...

Demonstrating knowledge and understanding1. Demonstrate the following knowledge and understanding · Demonstrate a critical understanding of how theories of advertising and marketing communications are applied in a contemporary setting. 2. Demonstrate the following skills and abilities. · Apply skills of critical analysis, and communication to professional practice standards in the context of ‘real world’ problems a...

Task oneTask one: You are working as a marketing consultant. You have been instructed to undertake research into the current promotional techniques, targeting UK residents, of one of the following Telecommunications or Employment/ Recruitment companies: · BT · Sky · TalkTalk · EE · O2 · Virgin Media · Indeed · Monster · Hays · Reed · Michael Page &midd...

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Marketing strategy for the eventIndividual report containing your costed plans for an event. You will initially be put into groups to conduct the research for the event. You will then be expected to write and submit an individual report for this assessment.  The event type is to be decided upon by you and your group and it has to be hosted at the Metro Bar, Luton Campus, University of Bedfordshire. The Metro Bar has a capacity for a maxim...

Course Code   :  MG412

Course Title   :  principles of marketing

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MethodologyThis assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: Analyse the effectiveness of the marketing mix for any given compa...

Course Code   :  UGB161

Course Title   :  introduction to marketing

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Knowledge Required for Evaluating Marketing StrategyK1 - Knowledge and understanding of different areas of marketing, the relationships between them and their application to international business organisations K2 - Understanding of markets and their operation for goods and services across a global environment K3 – Understanding of the relationship between organisations and their customers K4 - Appreciation of the development of a...

Course Code   :  300MKT

Course Title   :  advanced marketing study

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Responsibility for the identification, planning, research and writing1. Take responsibility for the identification, planning, research and writing of a major written project. 2. Apply appropriate research methods in the investigation of a business issue 3. Identify and critically review relevant business concepts and theories from the available academic literature 4. Draw conclusions based on the analysis of evidence collected 5. Communi...

Objectives of the Coursework AssignmentKnowledge – You will be able to understand the principles of marketing and digital communication. Intellectual/transferrable skill – You will be able to apply basic marketing and digital communication techniques to organisational contexts The coursework assignment requires students to submit a 2500 word assignment by the above deadline. Your work needs to show that you have accessed good qua...

Case Study 1 Dunkin’ Donuts A few years back, Dunkin’ Donuts paid dozens of faithful customers in Phoenix, Chicago, and Charlotte, North Carolina, $100 a week to buy coffee at Starbucks instead. At the same time, the no-frills coffee chain paid Starbucks customers to make the opposite switch. When it later debriefed the two groups, Dunkin’ says it found them so polarized that company researchers dubbed the “tribes...

Course Code   :  5Mark009w

Course Title   :  marketing and business

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Executive Summaryplease be sure to follow the guidance on the executive summary carefully, the table of contents etc. It sets the scene for any assignment and this, along with the conclusions, is usually all that gets read by busy managers. So do make every effort to make sure this is articulate, robust and informative.  Note, many students confuse an executive summary with an introduction. It is for this reason, we want to emphasise the ...

Selecting an Academic Journal Article on a Marketing TopicYou are required to select an academic journal article, on a marketing topic of your choice, from a marketing journal e.g. Advances in Consumer Research, Journal of Consumer Behaviour, Journal of Marketing Management, European Journal of Marketing. These are easily accessed through the University library.Once you have selected an article that contains a primary research study, and have re...

Course Code   :  LCBB4004

Course Title   :  marketing fundamentals

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Task 1AUnderstand the processes and stages of marketing including the role of the marketing environment, marketing research and the marketing mix. Write a series of blog posts that form part of the communications campaign for their chosen project. Task 1A As a GROUP you are required to use blogs as part of the communication activities for your chosen project. A series of blog posts (between 6 and 10, 2500 – 3000 words in total) shou...

Course Code   :  MK5011

Course Title   :  retail marketing

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Introduction and ContextualisationRecent years have seen a number of changes in the way consumers browse, shop, buy and engage with brands and their products and services. These changes have had an impact on the dynamics of retail marketing and have forced organisations to adapt their strategies. Managing customer experience through the retail channel has become of paramount importance. Given this context, you are required to: (i)Conduct ...