Assignment OptionsMRKT 1299 | Reflective Student Assignments Single Point Rubric/Grade Preference Assignments CC-BY-NC-SA Your individual assignment in this course provides you with the opportunity to “bring it all together” and build on the structure you are now very familiar with: persuasive, evidence-based writing. Your peer review assignments have now prepared you for this final major assignment! The choice is yours! You may sele...
Your tasks are to:PART A:Address the two tasks below: �Critically evaluate whether the statement above is true, false or neither, using relevant marketing literature. Choose one industry context through which you examine the statement above. (LO1)�Critically evaluate whether and how companies are changing their strategies based on the statement above. (LO1)PART B: Address the three tasks below:�Investigate whether there are changes...
Choose TWO OUT THE THREE ESSAY QUESTIONS PROVIDED. Submit your answers clearly outlined with titles and in one single file. No extra credit for answering all three. Submit your files in the turn-it in drop box named RESEARCH ACTIVITY found in week five tab in the course's Moodle space. Deadline: Thursday Nov 26 - 8:59PM /20:59 PST. No exceptions. 21:00/9:00 PM and later submissions 10 points deducted. Do not risk it. Q1 Neil Patel, digital market...
Graduate Attributes for Personal DevelopmentGraduate attributes are the personal qualities and skills which the University of Bolton community values, and which a student is expected develop during their time at the University. Graduate attributes act as a point of reference for a student’s personal development and support the articulation of employability and transferable skills. These are embedded into the curriculum design and help yo...
Module Learning OutcomesThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: Analyse the effectiveness of the marketing mix for any given company or brand. Demonstrate knowledge of STP marketing planning process You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of pers...
Case: In the present corporate world, technology has reshaped the business perspective as our life now is much different from that of our forefathers (Juntunen et al., 2019). The invention and use of electronic devices and the internet have not only increased but has become a necessity in the business environment. The increased use of social media is believed to have greatly influenced the use of the internet in the past years. Social media i...
Task one:Task one: You are working as a marketing consultant. You have been instructed to undertake research into the current promotional techniques, targeting UK residents, of one of the following Telecommunications or Employment/ Recruitment companies: Telecommunications Recruitment · BT · Sky · TalkTalk · EE · O2 · Virgin Media · Indeed · Monster · Hays · Reed ...
Assignment TaskAssignment Task This module is assessed through one individual assignment which involves you in the application of key marketing principles in the development of an outline marketing plan for an existing brand developing into a new and specific category. The choice of existing brand and new category to move into are up to you but in your assignment, you need to be able to demonstrate: 1)Why the move into that sector makes sen...
Project OverviewPRESENTATION TASK You are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of one of the following UK based telecommunications or employment/ recruitment companies: Telecommunications Recruitment ·BT ·Sky ·TalkTalk ·EE ·O2 ·Virgin Media ·Indeed ·Monster ·Hays ·Reed ·Michael Page &mid...
BackgroundYou are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of one of the following UK based telecommunications or employment/ recruitment companies: Telecommunications Recruitment · BT · Sky · TalkTalk · EE · O2 · Virgin Media · Indeed · Monster &midd...
Task oneTask one: You are working as a marketing consultant. You have been instructed to undertake research into the current promotional techniques, targeting UK residents, of one of the following Telecommunications or Employment/ Recruitment companies: Telecommunications Recruitment · BT · Sky · TalkTalk · EE · O2 · Virgin Media · Indeed · Monster · Hays · Reed...
Current Positioning AnalysisA.Formative assessment The formative assessment represents a unique opportunity to test your understanding of, and ability to correctly and creatively apply, concepts that are part of your summative assessment . B.Summative assessment The summative assessment for this module consists in an individual business report on a self-selected brand. You will need to identify a brand that is currently having some imag...
The goal of the assessment is to show managerial incite through the case study in order to help inform other people in organisational management. 1. The role that marketing plays in this business · Explore the role marketing plays in the business – the marketing focus of the business. · Discuss the effects of the internal and external environments of the organisation in relation...
Introduction and ObjectivesYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1. Recommend ...
Importance of Segmentation, Targeting, and PositioningLast year, Paul Day was killed in a tragic, bizarre, and (let’s face it) embarrassing accident involving a vacuum cleaner, a parrot, and a banana. This left CS in charge of the daily running of the company. Paul had always taken care of the marketing side of the business, and CS knew she needed help with that now she was alone. She approached an old friend to see if ...