Market Entry StrategyUse of various academic sources will be imperative throughout the work. This wider research will be needed to underpin – and justify your answers. The Assignment Tasks 1. Market Entry Strategy The Board is looking to add a new channel of distribution (i.e. a route to market over and above their website), in the expectation that this will help to increase sales and thus meet their goals faster.  ...
Introduction to Sony Malaysia's New Wireless HeadphonesBrand 1:“The technology that makes it happen”That is the statement of intent by Sony Malaysia in conjunction with the launch of its new wireless headphones - WH-1000XM4 Wireless Noise Cancelling Headphones. With its dual noise sensor technology, featuring two microphones on each earcup, the headphone captures ambient noise and with a new algorithm, the HD Noise Cancelling Process...
KnowledgeKnowledge The following learning outcomes will be tested in this assessment: 1 Critical understanding of advanced marketing strategy and its significance in variety of contexts (global and local) 2 Assessment of the drivers affecting choice and implementation of marketing strategy 3 Evaluation and application of appropriate theories and models underpinning the strategic marketing process in an organisation 4 Evaluation of strateg...
The Assignment TasksHello Fresh have given the go-ahead to launch Green Chef in your chosen country, as a premium brand. In line with Hello Fresh’s multi brand strategy, which seeks both to capture new customers and provide a fresh appeal to lapsed users, the long term aim is for Green Chef to be developed as a global brand in its own right. The development of a strategic marketing plan requires a substantial amount of research. The Mar...
Introduction to Social Media and Viral MarketingModule overview This module aims to provide students with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics. The practice of social media and viral marketing in today's marketing landscape will be outlined inaddition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation...
This individual assignment aimsto deepenyour conceptual understanding ofconsumer behaviour. It involves writing anessayabout the merits of key learning theories, where you will integrate theoretical ideas, and then apply your knowledge by developing a relevant advertisement. The Learning Objectives: a)to gain experience in developingacoherent argument takinginto account the complexities of an issuewithin a consumption contextb)to develop skills i...
Assessment Context Task One Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two Option 1 Crea...
Task: Complete a simple process map in PowerPoint that can be copied as an image into an APA formatted Word document. Conduct a simple analysis for one process category in your department or division at your company or select a Fortune 500 company department or division (i.e. Amazon, Google, or Coca Cola). Be sure to identify stakeholders and discuss the key value-added activities recognized associated with a basic process map, using analysis re...
Background of Sussex BoutiqueConsider the problem outlined below that is presented by Sussex Boutique (fictional company) concerning their business; prepare a marketing research plan and proposal for a piece of mixed methods research, to include an element of observation research. Your agency has been asked to prepare a proposal for the client and you have been asked by your manager at the agency to prepare an appropriate marketing res...
Knowledge Outcome1. Knowledge outcome- You will be able to develop in-depth Understanding of the entrepreneurial process of finding valuable Opportunities and developing a business to pursue them. 2. Intellectual / Transferable skills outcome- You will be able to develop an advanced business development plan which demonstrates creativity, independent thinking and use of leadingScholarly literature. You will be able to present your ideas in b...
Requirements for the report1.Demonstrate knowledge of and understanding in a defined range of skills needed to function in both academic and business practice along with self-awareness of your own abilities. 2.Provide a creative and soundly based solution to a predictable business context that requires the use of a specified range of techniques and information sources. Communicate in a manner appropriate to the business context. What am I ...
Overview of the ProjectProvide a couple of paragraphs that outline the main reasons for undertaking the project. What is the project all about? Give a little background to the issue or problem which you are addressing, why you have chosen this project. Scope This is where you make it clear what you will be doing as well as what you will not be doing. What are the boundaries? Objectives for the Project Define three or even fo...
Major Theoretical Frameworks1.Demonstrate the following knowledge and understanding Demonstrate detailed understanding of the relevant knowledge base which is subjected to critical appraisal. 2. Demonstrate the following skills and abilities Demonstrate an ability to select and apply appropriate research methodologies to collect data. This data will be analysed critically and in detail, to address specific research questions effectively Wh...
Cover sheetThis report requires evidence of research, insights and critical evaluation. Per the marking criteria (part of the Assignment Brief) the majority of your marks will come from your analysis, discussion and application of key marketing topics/concepts/theories to your observations about LEGO and the issues and opportunities that arise from exploring LEGO’s activities. Produce and submit report as a WORD document wi...
Part 1: Critically evaluate the current marketing strategies of the company identifying areas for improvement in their marketing strategiesAssessment 2: Individual Business Marketing Plan for Avanti Bikes New Zealand- Avanti Bikes is a company originating from New Zealand and now distributes bicycles to many countries within Oceania, Asia and Europe. Avanti put its first bicycle into the New Zealand market in 1985 and since then has built ...