Answering ALL Types of Marketing Queries : Page - 38

Accessibility and User Experience Analysis of Top CompetitorsThis assessment is designed to assess the following Module Learning Outcomes: MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. MLO 3: Analyse and assess digit...

Analytical Techniques for Evaluation of Marketing ActivitiesDemonstrate an ability to make sense of marketing and customer facing activity Demonstrate an ability to understand and explain marketing processes Demonstrate an ability to understand and use conceptual models and theoretical insights to analyse, evaluate, explain and comment on marketing activities Write a report which evaluates The Spice Kitchen’s marketing activities and ...

Submission RequirementsIn order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%. Your work must indicate the number of words you have used. Written assignments mustnot...

Question: LO1:  Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...

Module Learning OutcomesModule Learning Outcomes Assess the development of marketing in creating value for customers. Identify relevant internal and external stakeholders and assess their impact on the marketing activities of the organisation. Write an INDIVIDUAL essay providing a critical analysis and evaluation of the following: The role of marketing in creating value for customers. Stakeholder engagement and their impact on the m...

LEARNING OUTCOMESStudents will conduct effective assessments of relevant issues facing selected organisations, the impact of these on business viability and/or project feasibility and, subsequently, they will develop practical recommendations to assist the selected organisations in relation to further business growth and development. The module will do this by requiring students to integrate the key concepts and theories from their previous st...

Individual report with website prototype, 2,000 wordsModule learning outcomes: Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a varie...

Project DescriptionThe purpose of this project is to demonstrate your understanding of the following course concepts: 1. How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal. 2. How digital or social media has transformed the communication of idea, information, and arguments in society. PROJECT DESCRIPTION The use of digital and social media c...

AbstractFor a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience. Please use the following structure: (1) Abstract) (2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case) (3) Body case content (use approximately 3-5 sub-headings) (4) 4-5 numbe...

Main Objective of the assessment This is an individual assignment. You are required to submit a critical analysis of research topic in relation to a chosen topic of study/area of interest in the context of Business Studies. This research topic normally relates the research issues in your master programme subject area. Description of the Assessment You need to undertake a significant literature review, which outlines the underpinning methodo...

Question: This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment has been designed to provide you with an opportunity ...

Factors Affecting the Airline Industry in the Wake of the Pandemic CrisisQuestion 1The Covid-19 global pandemic has badly affected the airline industry. According to the International Air Transport Association (IATA) chief economist, Brian Pearce, the airline industry may lose up to $157 billion to coronavirus. It has badly affected passenger confidence and recovery to the airline industry is expected to take at least two to three years before c...

The TaskThis assignment allows students to design a marketing research project by applying the concepts they learned and skills they acquired throughout the course. As they work on this project, students are expected to: - identify and write proper marketing research question - gather and analyse appropriate secondary information to understand the context of designing primary research for good management decision making - understand and dis...

Instructions for Week 7 PresentationsThe presentations will be held in class in week 7 during class time. A schedule will be posted on VLE. For that week, you need only attend the class for your presentation slot. You will be asked to complete a ‘Group Mate Agreement’ (see example ideas on VLE), agreeing the way in which you will work together. This will need to be monitored and attached to your presentation. All members of the grou...

Learning OutcomesLearning Outcomes LO1: Critically evaluate the challenges faced by managers in the development and deployment of global marketing strategy LO2: Understand and apply a range of alternative models and concepts in dealing with complex global marketing planning issues to achieve competitive advantage LO3: Critically evaluate the processes and outcomes in the implementation of the global marketing planning process LO4: Successf...