Answering ALL Types of Marketing Queries : Page - 37

AbstractFor a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience. Please use the following structure: (1) Abstract) (2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case) (3) Body case content (use approximately 3-5 sub-headings) (4) 4-5 numbe...

Main Objective of the assessment This is an individual assignment. You are required to submit a critical analysis of research topic in relation to a chosen topic of study/area of interest in the context of Business Studies. This research topic normally relates the research issues in your master programme subject area. Description of the Assessment You need to undertake a significant literature review, which outlines the underpinning methodo...

Question: This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment has been designed to provide you with an opportunity ...

Factors Affecting the Airline Industry in the Wake of the Pandemic CrisisQuestion 1The Covid-19 global pandemic has badly affected the airline industry. According to the International Air Transport Association (IATA) chief economist, Brian Pearce, the airline industry may lose up to $157 billion to coronavirus. It has badly affected passenger confidence and recovery to the airline industry is expected to take at least two to three years before c...

The TaskThis assignment allows students to design a marketing research project by applying the concepts they learned and skills they acquired throughout the course. As they work on this project, students are expected to: - identify and write proper marketing research question - gather and analyse appropriate secondary information to understand the context of designing primary research for good management decision making - understand and dis...

Instructions for Week 7 PresentationsThe presentations will be held in class in week 7 during class time. A schedule will be posted on VLE. For that week, you need only attend the class for your presentation slot. You will be asked to complete a ‘Group Mate Agreement’ (see example ideas on VLE), agreeing the way in which you will work together. This will need to be monitored and attached to your presentation. All members of the grou...

Step 1: Understanding Consumer Behavior using Value Framework and Perception Mapsmagine that you and your friend have been invited to the wedding of a common friend of yours in one months’ time and need to buy a Honeymoon package as a wedding present. Explain the process you and your friend/s would go through.   1. Explain Consumer behaviour using value framework and perception maps. · product identification and ba...

Internal EnvironmentFormat: Report (refer to the assessment preparation guidelines section) Task: In this assessment you will conduct a condensed analysis to gain an overview of the market situation of case company ‘ecostore’ (www.ecostore.com). In marketing, this overview is referred to as a Situation Analysis, which means you are analysing the firm’s current external opportunities/threats and the internal strengths/weaknesses...

RESEARCH QUESTION For this research project, the main research questions were as follows: 1. Is there a possible market for Flexiroof in Australia? 2. Where could the production materials be sourced from? 3. Is it better for Flexiroof to maintain its supply chain from within NZ or Australia and how are the prices during current conditions? 4. What is the market prediction for the next ten years for outdoor living cons...

Assignment BriefASSIGNMENT BRIEF: Your task is to research and prepare an individual report based upon a critical analysis of the use of social media platforms by any TWO brands. This individual assignment is designed to allow you to demonstrate your knowledge and understanding of the topic; use cognitive and personal skills and application of your learning to practical situations. This coursework is worth 40% of the total module marks availa...

Overview of DSMMWelcome to the Digital and Social Media Marketing (DSMM) Module. This module introduces the principles of digital and social media marketing and corporate communication strategies using social media. It outlines theories and drivers of social media in today's marketing landscape. It also examines how organisational development is driven by incorporating digital and social media into their business strategies. In addition, DSM...

TaskTask: The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case.As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success:1.No one can analyze a c...

Assessment TaskAnalyse critically, the differences between international marketing environments, in particular the importance of cultural differences and consumer behaviour Assessment Task Similarly to the “Ritterbr?u” example we discussed in class you are now in the role of a marketing consultant hired by a company from the food and drinks sector (of your choice) to examine the potential of a market (country of your choice). The...

LePetomane Personal Care ProductsPart 1 Hedley Lamarr was recently hired into an entry level sales role with LePetomane Personal Care Products (LPCP). LePetomane is a manufacturer of personal care appliances (not cosmetics) including hair dryers, curling irons, facial cleaning aids, steam moisturizers and many others. LPCP supplies both the professional market and the consumer market with their wide range of products. Their equipment range...

Overview of the Energy Needs of the SectorTask: An introduction is the overall ‘roadmap’ for the report document.  In this section, you are meant to provide the context for the report’s topic.  You are also meant to outline the topics that will be covered in each subsequent section of the report.  Finally, you will articulate the main AIM of the report (what are you trying to accomplish here).  In other wor...